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APAC Performance Coatings Marketing Specialist
5 months ago
About Lubrizol
The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees. For more information, visit www.Lubrizol.com.
We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognize unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life.
ACCOUNTABILITY:
This role is accountable for planning and executing marketing communications activities, conducting new markets studies, and implementing new products promotion campaign to enable business growth in the region.
RESPONSIBILITIES:
- Execute marketing communication and branding strategy.
- Lead, develop and execute digital marketing plan aligned with business priorities and support business growth.
- Communicate and coordinate with global marcomm team to adapt and implement new launches, promotion campaign and novel marcomm platform into APAC.
- Evolve and manage the digital promotion platform to maximize the output for supporting business growth.
- Lead to develop and embellish marketing and promotion campaigns; plan and manage regional key promotion events including tradeshow, seminars, online events etc. in APAC.
- Vendors and marcomm budget management to ensure good alignment with marketing strategy and maximized outputs.
- Market dynamisms and landscape analysis
- Keep watch on the dynamic competition landscape and update the competitor profile on regular basis.
- Market dynamism monitoring
- Trend, new launch, new concept, new move, or any short to long term and impactful market dynamics to industries such as coating, ink, plastics, composite, electronics etc.
- Market intelligence collection
- Use big data to conduct market analysis and segment analysis aligned with project priority and marketing plan.
- Market trend and new application study
- Collect trend information and link the trend to consumer need with industrial response, to study new market and align with project/marketing strategy.
- Ad-hoc support on events, concepts, activities, and campaigns for strategic customers
REQUIREMENTS – EDUCATION, EXPERIENCE, SKILLS:
Education & Professional Background:
- Bachelor’s degree or above in chemical relevant or marketing major
- Minimum 3 years’ experience in marketing or market communications, chemical multinationals preferably.
Knowledge & Skills
- Knowledge and experience about digital marketing experience is a strong plus.
- Proficient in Microsoft Office Power Point, PS or video making software.
- Strong organizational and time management skills
- Strong interpersonal skills and good team player
- Proactive and agile in learning new knowledge and skills
- Willing to work extra miles and achieve excellence.
- Fluent in English, both verbal and written
Ready for your next career step? Apply today and let's shape the future together
It’s an exciting time to be part of Lubrizol. Lubrizol is not staying put. We are continually learning and evolving. Our passion delivers our success — not only for Lubrizol but for those who count on us every day: our employees, customers, and communities.
As a diverse, global team, we work together to solve some of the world’s most pressing challenges. We impact everyday lives through science only Lubrizol can deliver, and we never stop pushing to do it better.
One of the founding principles of The Lubrizol Corporation more than 90 years ago was treating every employee with dignity and respect. That same commitment is only stronger today.
More than that, we are committed to providing an environment where every employee can be the best they can be, no matter their race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic.
