Marketing Director

2 weeks ago

Shanghai, Shanghai, China LivaNova PLC Full time
Join our Team and Make a Positive Impact
Position Summary:
  • The Marketing Director will lead strategic planning and operational oversight for marketing Cardiopulmonary and Neuromodulation products in China.
  • Collaborate with senior and international marketing teams to define objectives and strategic plans.
  • Optimize product pipeline, develop market segmentation, and growth plans with the sales team.
Responsibilities1) Marketing Strategy and Brand Management:
  • Develop competitive marketing strategies and plans translating them into effective sales force tactics.
  • Conduct market research to identify trends and customer insights for informed strategies.
  • Utilize various marketing tools to enhance brand image and execute promotional programs.
  • Establish relationships with Key Opinion Leaders to shape treatment perceptions.
  • Analyze market trends and competitor activities to forecast demand and identify opportunities.
2) Team Leadership:
  • Develop and manage a high-performance marketing team supporting company objectives.
  • Foster a culture of creativity, accountability, and compliance within the team.
  • Attract, retain, and develop marketing talents.
3) Stakeholder Collaboration:
  • Collaborate with internal stakeholders to align marketing strategies with business objectives.
  • Build relationships with external partners and key opinion leaders to maximize marketing effectiveness.
Requirements:
  • Bachelor's degree or higher in relevant fields, MBA is a plus.
  • Minimum 15 years of marketing experience in the medical device industry.
  • Fluency in English, strong leadership, communication, and problem-solving skills.
  • Ability to balance business objectives against risks and requirements.
  • Customer-centric attitude with adaptability and ability to work under pressure.
Commitment to Diversity & Inclusion:

LivaNova values equality and diversity, ensuring a fair and unbiased recruitment process.

Notice to third-party agencies:

We do not accept unsolicited resumes from recruiters or agencies.

Beware of Job Scams:

Be cautious of fraudulent job postings and recruiting activities posing as LivaNova representatives.

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