Manager Operational Demand Planning

2 weeks ago


Shanghai, Shanghai, China adidas Full time

Operational Demand Planning Manager is to drive the whole planning process and to create the aligned unconstraint demand and the Demand Planning Signal for designated areas of responsibility, including all sales channels and brands and respective categories assigned. The Demand Planning Signal is the basis for Purchasing and significantly influences the Inventory Management (out-of-stock and excess), which has a direct impact on our ability to achieve sales and contribution targets.

Key Responsibilities:

  • Ensure high performance in the demand planning process
    • Steadfast adherence to local and global timelines
    • Manage demand planning with SCM-APO and AFS-SCA, BI report delivers timely and accurate output of demand plan to purchasing.
  • Validation of data integrity and cleansing of data prior to forecasting
    • Resolve issues related to the integration of information between systems (Both upstream and down-stream systems for DP).
    • Provide Demand review information at article level and aggregated level.
    • Validate Marketing range forecast (RMA Line List)
    • Participate demand review meetings with focus on forecast trending and comparison vs business targets, define actions items with business team.
  • Interface with business partners
    • Drive the consensus of the unconstraint Demand between Categories and Channels
    • Facilitate the consensus with the Marketing & Channel teams
    • Document and challenge forecast assumptions based on the analysis of market data, industry statistics, and market dynamics
    • Proactively raise opportunities and risks for decision in order to capture marketplace opportunities
  • Analyse and define the Demand Planning Signal based on the unconstraint demand and the RMA forecast submitted by Marketing, per Channel.
  • Define, review, adjust and finalize Demand Planning Signal prior to sending to Purchasing
    • Review sales order information vs Demand signal at articles level to find the gaps.
    • Ensure proper netting of the orders and forecast considering stock on hand in the logistics network.
    • Ensure demand forecast is regularly reviewed, aligned with respective channel heads and reflect correctly in SAP.
    • Participate in the Buy Plan Review Meeting with Purchasing.
    • Measure and report forecast accuracy at market, brand, channel and article levels
    • Participate in the development of the cause of error to ensure continuous improvement of the overall process

Key Relationships:

  • adidas Marketing teams
  • Wholesale, Franchise, Retail, and Ecommerce teams
  • Customer service teams
  • Purchasing teams
  • IBP teams

Knowledge, Skills and Abilities:

  • Superior analytical skills, and ability to see the "big picture" while still playing attention to the details.
  • Ability to glean insights from data and analyze corrective actions, providing scenarios and options
  • Be the objective partner for commercial teams
  • Exceptional oral and written communication skills
  • Ability to work effectively in a collaborative team environment
  • High degree of commercial and business acumen knowledge to challenge and drive consensus between Sales & Marketing
  • Advanced MS Excel skills, SAP APO skills a plus
  • Fluent in written and spoken Mandarin and English is a must.

Requisite Education and Experience / Minimum Qualifications:

  • Minimum 3-4 year of demand planning experience within a large-scale organization
  • Bachelor's degree
  • Preferable experience in the sport or clothing industry


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