gkam, rtm;集团重点客户经理,大润发

2 weeks ago


Shanghai, Shanghai, China PepsiCo Full time
Overview

Develop Key Account strategy and lead the team to drive the business growth and achieve national-wide sale target through both short term and long term strategies

Responsibilities


• Develop and implement Key Account strategy, tactics and program based on shopper insights to drive account profitable & sustainable growth- Define growth opportunities based on studying & analyzing account customer/costumer & shopper insights- Drive Joint Business Plan (JBP) partnership with global, national and regional customers to align a win-win solution for whole year- Propose National/Promotional Plans and have it aligned with MU to drive sales target achievement- Secure overall D&A budget spending through ROl management for costcontrol-Cooperate with the MU/Trade Marketing to ensure the required in-store performance


• Lead Customer Development Agreement (CDA) negotiation in line with company strategy- Work out CDA proposal based on historical data analysis and customer/costumer & shopper insights study- Find out the right approach of the negotiation through personal insights

Get CDA proposal aligned with Modern Trade Director and MU team- Improve the effectiveness of CDA through erasing "Non-working" terms- Monitor the execution of CDA to ensure its compliance rate


•Develop and coach DRs and MU Key Account team member to ensure talent sustainable growth- Build a collaborative working climate with other function to optimize working efficiency- Provide leadership/function skill-set development to DRs through on-job coaching- Share customer management knowledge and "Best Practices" through joining joint customer call, field work and sales regular meeting to enable field sales

Qualifications


• University graduate
• Fluency in English and Mandarin
• 10-12 years of strong sales track record with focus on MT in a major FMCG company
• At least 6 years as people manager
• Strong analytical skills and strategic and logical thinking
• Strong customer management, selling, negotiation and trade fund management skill
• Able to build and develop MT specific structure, tools and process to enable execution
• Good knowledge with category management and



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  • Shanghai, China PepsiCo Full time

    Overview Develop Key Account strategy and lead the team to drive the business growth and achieve national-wide sale target through both short term and long term strategies Responsibilities • Develop and implement Key Account strategy, tactics and program based on shopper insights to drive account profitable & sustainable growth- Define growth...