Assoc. Director, Digital Platform

4 weeks ago

Shanghai, Shanghai, China MSD Full time

Job Description

ROLE SUMMARY
  • Reporting to the Head of Digital Customer Engagement, the Digital Platform Lead plays a key role within the digital customer engagement team, overseeing and enhancing digital engagement and marketing activities across various internal and external platforms.
ROLE RESPONSIBILITIES
  • Develop strategies, roadmaps, and value propositions for company digital platforms to meet customer and consumer needs.
  • Offer expertise in online community management, covering various scenarios and touchpoints in private, public, and omni-channel domains.
  • Collaborate with ecosystem partners to establish new models in physician/patient partnerships and external opportunities, focusing on customer onboarding, mapping, retargeting, and interactions.
  • Drive innovative initiatives in the pharmaceutical industry for customer operations, including digital acquisition, activations, and retentions.
  • Lead key digital platform campaigns, surveys, branding, and other activities to drive business impact for brand teams and business units.
  • Create and manage digital assets across all platforms, ensuring they meet legal, compliance, and medical standards.
  • Enhance platform features and functionalities in alignment with company IT infrastructure and roadmap to improve customer experience and drive key platform metrics.
  • Act as the primary digital platform contact, liaising with various functions, global stakeholders, and external partners to support business units and foster growth.
Key Relationships and Interfaces
  • Collaborate with internal and external partners across business units, legal, compliance, medical, IT, global teams, and digital/media partners in a matrixed environment.
QUALIFICATIONS
  • Bachelor's degree in Marketing, Technology, or related fields, with 7-10 years of experience in Consumer Operations within Internet companies or MNCs.
  • Demonstrate innovative, strategic, and analytical thinking, coupled with a business-oriented mindset and entrepreneurial spirit.
  • Show mature leadership, team management skills, and the ability to build trust and influence internal and external partners.
  • Capable of working across teams and departments, thriving in a fast-paced environment with a focus on ownership, action, prioritization, and high-quality results.
  • Understanding of digital empowerment for sales forces and fluency in English and Mandarin.

Employee Status: Regular

Relocation: Not Applicable

VISA Sponsorship: Not Applicable

Travel Requirements: Not Applicable

Flexible Work Arrangements: Not Applicable

Shift: Not Applicable

Valid Driving License: Not Applicable

Hazardous Material(s): Not Applicable

Job Posting End Date: 06/30/2024

Please ensure to apply to job postings before 11:59:59PM on the day before the listed end date.

Requisition ID: R289673

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