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Manager, Social Media(005674)
3 months ago
- Drive digital communications in China to promote BASF brand reputation and build trust
- Drive optimal creation and utilization of contents to fit various communication channels with a focus on digital platforms
- Conceptualize and implement digital communication strategy in China
- Manage the existing official corporate accounts at various digital platforms, monitor their performance and drive optimizations
- Explore new social media platforms to strengthen the digital communication impact with target audience
- Develop high quality corporate digital content including text, infographics, audio-visual content for new media and social media by working with internal and external partners and ensure timely delivery
- Coordinate members from different teams within GBA/CI on digital deliverables
- Identify and establish relations with we-media and KOLs on social platforms
- Manage a content database available for GBA/CI team for multi-platform leverage, and drive full media communication integration as the content manager
- Provide strategic advice to business units/ODs and other internal units on digital communication activities (owned/shared)
- Lead development of digital solutions to engage employees, media and relevant public
- Act as one of the crisis contacts to monitor and respond to comments and inquiries
- Act as the digital expert in the team and provide training and advise to other team members and BU communicators on digital communications
- Handle online inquires and support news release drafting and localization if needed
- Manage digital agencies where required
- At least 8 years' experience in social media and digital communications, ideally in the area of B2B sectors
- Bachelor's degree and above in relevant disciplines
- Demonstrate strong creativity and willingness to trial new communications formats, with track record of digital communication works
- Good writing skills both in Chinese and English. The style has to fit into the environment of digital media
- Strong ownership, good interpersonal communication skills, and work interpedently with multiple stakeholders
- Project management skills and ability to manage cross-team projects
