Regional Marketing Manager
1 month ago
Job Description
For Current Gilead Employees and Contractors:
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Job Title (Translated)
区域市场(高级)经理
Job Description (Translated)
职位概述: 落地中央的市场策略以及制定区域的市场策略,以推动业务发展与跨部门团队紧密合作,搭建区域学术平台,有效策略落地和项目实施
Job Responsibilities
- 基于对中央市场部战略和当体市场情况的理解,制定区域营销策略
- 支持在区域内实施全国项目
- 与销售、医学和其他职能部门合作,通过创新活动/项目推动区域业务增长
- 与关键意见领袖建立有效的工作关系,并确保他们拥有先进的疾病和治疗知识
- 为销售团队提供培训以提高他们的工作效率
- 收集竞争对手的情报
Knowledge, Skills, Experiences and Education
- 具有良好的人际交往能力,及重要客户管理能力
- 具有良好的战略思维和市场意识,具有较强的执行力以追求卓越为目标
- 至少有5年制药/大健康行业销售或市场工作经验,有肿瘤领域经验优先考虑
- 符合吉利德的文化和价值观
- 拥有理学学士学位,临床医学专业优先考虑
Job Summary
Developing competitive marketing strategy and effective events that can meet their regional market situation. Closely cooperating with central marketing, sales team and local cross-functional team for effective promotion and implementation of project in their regions.
Key Responsibilities
- Develop regional marketing strategy based on understanding of central marketing strategy and regional situation
- Support implementation of national projects in their region
- Cooperate with sales force, medical and other functions to drive regional business growth by innovative events/projects
- Build up effective working relationships with key opinion leaders and make sure they have advanced disease and treatment knowledge
- Provide training to sales force for improving effectiveness
- Collect competitors' intelligence
Requirements
- Good interpersonal and stakeholder engagement skills
- Strong strategic thinking and market sense with strong capability of execution and driving for excellence
- At least 5-year experience with pharmaceutical/healthcare industry, working in sales/marketing or related commercial area Oncology TA is preferred
- Comply with Gilead value and cultures
- Bachelor's degree in science, clinical medicine major is preferred
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