Senior Event Marketing Manager
2 weeks ago
Are you looking for a challenging marketing role that involves planning and executing unforgettable events in the Greater China Region? We are seeking a seasoned and passionate event marketing manager to join our team at AppsFlyer. As a marketing manager, you will be responsible for developing and executing marketing plans that meet overall business goals for the Greater China Region. This includes planning and producing unique hosted events, managing agencies and POCs, and working closely with other marketing function managers within AppsFlyer.
Responsibilities
- Plan and execute marketing plans that meet overall business goals for the Greater China Region.
- Develop and execute unique hosted events in Greater China, including ideation, logistics, budget, partner coordination, vendor selection, branding, documentation, reporting, and follow-up.
- Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various target stakeholders and channels.
- Work closely with other marketing function managers within AppsFlyer to ensure high-efficiency cross-functional collaboration.
- Constantly evaluate, prioritize, and optimize opportunities as they arise.
Requirements
- Native Chinese speaker.
- Advanced proficiency in written and spoken English.
- Bachelor's degree with a track record of academic excellence.
- 8+ years of event marketing experience, with tracked experience managing significant brand-owned summits in the B2B or high-tech field.
- Self-starter; able to work independently in a rapidly growing company with a startup mindset.
- Empathetic, collaborative mindset; able to build trust and work efficiently with key stakeholders and other co-workers.
Preferred Qualifications
- Experience in the mobile, digital marketing, and/or advertising space.
- Working experience in global agencies and in-house event marketing is a strong plus.
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