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Digital Performance Optimization Specialist

2 months ago

Wuxi, Jiangsu, China GroupM Full time

{"**Job Title:**""Digital Performance Optimization Specialist""","**Job Summary:**""We are seeking a highly skilled Digital Performance Optimization Specialist to join our team at GroupM Nexus. As a key member of our performance marketing team, you will be responsible for analyzing and optimizing advertising campaigns across multiple e-commerce platforms, including AliExpress, JD.com, Pinduoduo, Douyin, and Xiaohongshu. Your goal will be to improve advertising ROI and ensure the effectiveness of our advertising strategies.","**Key Responsibilities:**","1. Analyze and optimize advertising data to improve campaign performance and ROI.","2. Collaborate with the team to develop and implement data-driven advertising strategies.","3. Conduct market research and competitor analysis to stay up-to-date with industry trends.","4. Assist in the development and execution of e-commerce advertising strategies, including market research and competitor analysis.","5. Support the team in managing daily workflow and ensuring smooth and efficient operations.","**Requirements:**","1. Bachelor's degree or higher in Marketing, Advertising, or a related field.","2. Strong analytical and problem-solving skills, with the ability to work independently and as part of a team.","3. Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.","4. Proficiency in data analysis tools and methods, with a strong understanding of data-driven decision making.","5. Ability to work in a fast-paced environment and adapt to changing priorities.","**Preferred Qualifications:**","1. Experience in e-commerce advertising and performance optimization.","2. Strong knowledge of data analysis tools and methods.","3. Excellent communication and interpersonal skills.","4. Ability to work effectively in a team environment.","5. Strong problem-solving skills and attention to detail.","**About GroupM:**""GroupM is WPP's media investment group and the world's leading media investment company. We are responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Our global agencies, including Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance, data, entertainment, and investment solutions, leverage a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.",""We view everyone as an unique individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.",""Discover more about GroupM at [www.groupm.com](http://www.groupm.com).",""Follow @GroupMWorldwide on Twitter and GroupM on LinkedIn.","""}