Digital Marketing Strategist

4 weeks ago


Beijing, Beijing, China Bayer Full time

At Bayer, we're driven to solve the world's toughest challenges and strive for a world where health for all and hunger for none is a real possibility.

Public Domain Operation Expert

Your Key Responsibilities

  • Drive omni-channel innovation to accelerate sales force empowerment and expand sales channels.
  • Leverage social media and short video to accelerate demand generation.
  • Develop strategic plans for public domain operations, including Douyin, Kuaishou, and WeChat.
  • Manage social media accounts and content strategy to distribute brand messages and execute public domain events and campaigns.
  • Build a customer data platform, digital content hub, and digital asset management system for omni-channel operations.
  • Enable sales force to leverage social media for brand awareness and demand generation.
  • Enable distribution channels to leverage social media for demand generation.
  • Synergize public domain with private domain to generate customer demand via omni-channel solutions.
  • Track and attribute data for social media channels and content.

About You

  • More than 10 years of digital marketing experience, with extensive experience in China's digital marketing solutions.
  • Extensive experience in marketing technology, including data tracking, attribution, user funnel optimization, and CRM.
  • Proven track record in customer growth and online and offline innovation programs.
  • Experience with short video, livestreaming, content, and event marketing.
  • Sophisticated understanding of social media organic growth strategies and paid media.
  • Experience with B2B/B2C operations in omni-channels and optimizing customer experience.
  • Strong analytical and communication skills, with fluency in English and Chinese.


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