Senior Event Marketing Manager

4 weeks ago

Beijing, Beijing, China AppsFlyer Full time

Are you a seasoned marketing professional looking to take your career to the next level? We're seeking a talented Event Marketing Manager to join our team at AppsFlyer. As a key member of our marketing team, you'll be responsible for developing and executing marketing plans that drive business growth in the Greater China Region.

As an Event Marketing Manager, you'll be responsible for planning and producing unique hosted events in Greater China, including ideation, logistics, budgeting, partner coordination, vendor selection, branding, documentation, reporting, and follow-up. You'll work closely with our global marketing teams to ensure alignment and consistency across all marketing efforts.

Key responsibilities include:

  • Executing marketing plans that meet overall business goals for the Greater China Region
  • Planning and producing unique hosted events in Greater China, including ideation, logistics, budgeting, partner coordination, vendor selection, branding, documentation, reporting, and follow-up
  • Collaborating with stakeholders from across the company, including Sales, Customer Success, Product, and Global Marketing Teams
  • Working closely with other marketing function managers within AppsFlyer to ensure high-efficiency cross-functional collaboration
  • Managing agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various target stakeholders and channels
  • Constantly evaluating, prioritizing, and optimizing opportunities as they arise
  • Developing a strong understanding of the products, competition, industry, marketing goals, and objectives

Minimum requirements include:

  • Native Chinese speaker
  • Advanced proficiency in written and spoken English
  • Bachelor's degree with a track record of academic excellence
  • 8+ years of event marketing experience, with tracked experience managing significant brand-owned summits in the B2B or high-tech field
  • Self-starter with strong multi-tasking skills
  • Empathetic, collaborative mindset with ability to build trust and work efficiently with key stakeholders and other co-workers
  • Highly detail-oriented with exceptional organizational, time management, and negotiation skills
  • Works well under pressure
  • High standards for production and deliverable quality

Preferred qualifications include:

  • Experience in the mobile, digital marketing, and/or advertising space
  • Working experience in global agencies and in-house event marketing is a strong plus

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