Digital Marketing Specialist

4 weeks ago

Beijing, Beijing, China Sony Pictures Full time
Job Title: Digital Marketing Executive

This is a One-year Contract position to provide maternity cover for an existing incumbent.

Position Summary:

The Digital Marketing Executive will drive digital strategy, creative and social media activities for all new movie releases for the China market. This professional will work cross-functionally with the research, creative advertising, publicity, event and media teams to ensure the successful launch of digital marketing campaigns.

Key Responsibilities:

  • Assist the development and execution of all digital marketing campaigns on social media and digital platforms. Manage digital content calendars for all new movie releases and social accounts maintenance.
  • Manage digital agencies to produce digital content including graphics, viral videos, H5, game.
  • Liaise with home office digital team to localized and revise global content.
  • Plan, execute and own digital-driven campaigns and integrated marketing initiatives through close collaboration with local marketing team and third parties to generate and enhance traffic and engagement.
  • Establish good working relationships with key APPs in China to create digital co-promotion.
  • Seek partnerships with KOLs to generate customized content.
  • Manage retainer vendors to operate Sony Pictures official accounts on all social media, grow new digital platforms in mobile and social applications.
  • Take responsibility for digital reporting, tracking and analysis.
  • Prioritize projects to drive and meet objectives of the digital marketing team.
  • Work cross-functionally with the publicity, research, creative, event and media teams to ensure the successful execution of digital marketing campaigns.

Requirements:

Basic Qualification:

  • 2-3 years of marketing experience, with hands-on experience in digital and social media marketing.
  • 4A, /Digital Agency/Big Platforms experience is a plus, complex background of creative planner and account manager is a plus, film/entertainment marketing experience is a plus.
  • Excellent written and verbal communication and presentation skills in English and Mandarin.
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and proficient in Photoshop and video-editing software a plus.
  • A team player, work collaboratively in a team environment with an open communication style which takes into account managing expectations with multiple stakeholders.
  • Experienced in process management and project coordination, managing multiple projects, setting priorities, and meeting deadlines.
  • Strong copywriting sense. Experienced in content marketing.
  • Strong analytic skills, analyzing and applying data to improve results.
  • Self-motivated, and results-driven with excellent attention to details, with strong sense of ownership and urgency.
  • Able to deal with ambiguity and think out of box.
Demonstrated Knowledge of:
  • Digital Media/Marketing including a background on digital media/marketing planning.
  • Media Math including CPMs, CPCs, and Reach/Frequency.
  • Media buy and data analysis experience is a plus.
  • Creative / Media Agency experience a plus.
  • Traditional publicity experience a plus.
  • Young culture and internal-specific languages/jargons.
  • Digital applications in the following categories: Movies, Entertainment, Video, Fashion, Lifestyle, Sports and etc.
  • Social Media Platforms including Weibo, WeChat, Douyin,Red etc.
  • Weibo and WeChat account maintenance.
  • Access to KOL resources a must.
  • Social media trend.
  • Technology-savvy.

Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to any characteristic which is protected by applicable law, for example including their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).

#LI-LB1

  • Digital Marketing Specialist

    1 week ago

    Beijing, Beijing, China BruntWork Full time

    The role of Digital Marketing Specialist at BruntWork is a fantastic opportunity for a highly motivated and organized individual to join our team. In this position, you will be responsible for managing the clinic's digital presence and patient engagement through various social media platforms.

  • Digital Marketing Specialist

    4 weeks ago

    Beijing, Beijing, China Lenovo Full time

    Job OverviewWe are seeking a highly organized and detail-oriented Digital Marketing Specialist to join our Lenovo eCommerce team in the AP region. The successful candidate will be responsible for managing tasks and projects to refresh web contents and improve web experience, supporting the growth of Lenovo eCommerce business in the AP region.Key...

  • Digital Marketing Specialist

    2 weeks ago

    Beijing, Beijing, China Lenovo Full time

    Role Overview As a Digital Marketing Specialist at Lenovo, you will be responsible for managing tasks and projects to refresh web content and improve the overall web experience in support of our ecommerce business growth in the AP region. You will work closely with our AP ecommerce business teams to understand web merchandising priorities and web UX...

  • Digital Marketing Specialist

    1 day ago

    Beijing, Beijing, China Sony Pictures Full time

    Job OverviewThis is a One-year Contract position to provide maternity cover for an existing incumbent as a Digital Marketing Executive at Sony Pictures in Beijing. The successful candidate will drive digital strategy, creative and social media activities for all new movie releases for the China market.Key ResponsibilitiesDevelop and execute all digital...

  • Digital Marketing Specialist: Performance Optimization Expert

    2 days ago

    Beijing, Beijing, China GroupM Full time

    About GroupMGroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence.Nexus OverviewGroupM Nexus is...

  • Digital Commerce Marketing Specialist

    2 days ago

    Beijing, Beijing, China Lenovo Full time

    About the RoleWe are seeking a highly skilled Digital Commerce Marketing Specialist to join our team in Beijing, China. As a key member of our AP eCommerce business, you will be responsible for managing tasks and projects efficiently to refresh web contents and improve web experience in support of Lenovo's eCommerce business growth in the AP region.Working...

  • Digital Performance Specialist

    2 days ago

    Beijing, Beijing, China GroupM Full time

    About the RoleGroupM Nexus is seeking a highly skilled Digital Performance Specialist to join their team. As a key member of the performance marketing team, you will be responsible for driving business growth and delivering exceptional results for clients.This role requires strong analytical and problem-solving skills, with the ability to work independently...

  • Digital Marketing Specialist

    2 weeks ago

    Beijing, Beijing, China SAP Full time

    About the Role:We are seeking a highly motivated and resourceful Marketing Intern to join our team at SAP in China.As a Marketing Intern, you will play a key role in supporting our marketing activities and digital campaigns.This internship offers a fantastic opportunity to gain hands-on experience and develop essential marketing skills in a fast-paced and...

  • Digital Marketing Manager

    4 weeks ago

    Beijing, Beijing, China Adjust Full time

    About the RoleAt Adjust, we're seeking a talented Digital Marketing Manager to join our team in China. As a key member of our marketing team, you'll be responsible for developing and executing integrated digital marketing campaigns that drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement data-driven digital marketing...

  • Digital Marketing Executive

    2 weeks ago

    Beijing, Beijing, China Sony Pictures Full time

    Digital Marketing OpportunitiesPosition Summary:This position is for a one-year contract to provide maternity cover for an existing incumbent. The Digital Marketing Executive based in Beijing will work closely with the local marketing team and the Home Office to drive digital strategy, creative, and social media activities for new movie releases in the China...

  • Digital Success Specialist, Asia

    4 weeks ago

    Beijing, Beijing, China World Economic Forum Full time

    Digital Success Specialist, AsiaThe World Economic Forum is seeking a Digital Success Specialist for Asia to enhance the digital experience for constituents in the region.This role will be responsible for providing day-to-day support on core digital products to internal and external users, collaborating with the Digital Success team in Geneva and New...

  • Digital Marketing Strategist

    4 weeks ago

    Beijing, Beijing, China Bayer Full time

    At Bayer, we're driven to solve the world's toughest challenges and strive for a world where health for all and hunger for none is a real possibility.Public Domain Operation ExpertYour Key ResponsibilitiesDrive omni-channel innovation to accelerate sales force empowerment and expand sales channels.Leverage social media and short video to accelerate demand...

  • Digital Solutions Specialist

    4 weeks ago

    Beijing, Beijing, China The Economist Full time

    Job Title: Digital Program SpecialistJob Summary:The Asian Infrastructure Investment Bank (AIIB) is seeking a Digital Program Specialist to enhance the Bank's capabilities in managing custom development digital programs and related solutions. The successful candidate will specialize in understanding AIIB's specific requirements and oversee the creation of...

  • Digital Product Development Specialist

    4 weeks ago

    Beijing, Beijing, China Bayer Full time

    At Bayer, we're driven to solve the world's toughest challenges and strive for a world where health for all and hunger for none is a real possibility.As a Digital Product Development Specialist, you'll be part of a community of brilliant and diverse minds working together to make a real difference.Your key responsibilities will include:Understanding business...

  • Digital Marketing Strategist

    2 weeks ago

    Beijing, Beijing, China Bayer Full time

    At Bayer, we're driven to solve the world's toughest challenges and strive for a world where health for all and hunger for none is no longer a dream, but a real possibility.Public Domain Operation ExpertKey Responsibilities:Drive omni-channel innovation to accelerate sales force empowerment and expand sales channels.Leverage social media and short video to...

  • Digital Asset Exchange Specialist

    1 week ago

    Beijing, Beijing, China Gate Full time

    We are Gate, a pioneering cryptocurrency exchange founded in 2013. With millions of registered users, we aim to democratize access to the markets for all.Our mission is to provide a best-in-class experience in trading, security, and blockchain product innovation. We strive to be a leader in the industry, consistently ranked among the top 10 cryptocurrency...

  • Digital Innovation Specialist for Global Partnerships

    2 days ago

    Beijing, Beijing, China World Economic Forum Full time

    At the World Economic Forum, we believe that progress happens by bringing together people from all walks of life who have the drive and influence to improve the state of the world. We are seeking a highly motivated and organized Digital Innovation Specialist for Global Partnerships to support our China Central Support team.About the RoleThis is an exciting...

  • Digital Success Support Specialist

    2 weeks ago

    Beijing, Beijing, China World Economic Forum Full time

    Digital Success Support SpecialistThe World Economic Forum is seeking a highly motivated and detail-oriented Digital Success Support Specialist to join our China Central Support team.As a Digital Success Support Specialist, you will provide day-to-day support to internal and external users on core digital platforms, assist with database maintenance and...

  • Digitalization Transformation Specialist

    2 days ago

    Beijing, Beijing, China Mercedes-Benz Full time

    Job OverviewWe are seeking an experienced Digitalization Transformation Specialist to join our team at Mercedes-Benz Group China Ltd. in Beijing.About the RoleThis is a full-time position that offers a competitive salary, estimated to be around 250,000 - 350,000 CNY per year, depending on qualifications and experience.Main ResponsibilitiesCollect and analyze...

  • Digital Transformation Specialist

    4 weeks ago

    Beijing, Beijing, China Lenovo Full time

    Job OverviewWe are seeking a skilled Digital Transformation Specialist to join our team at Lenovo. The ideal candidate will have a strong background in finance and experience with digital transformation projects.Key ResponsibilitiesCollect and analyze project requirements, preparing detailed documents for IT implementation.Communicate and coordinate with...