Strategic Marketing Director for Imaging Growth
2 weeks ago
Job Title: Marketing Director for Imaging
Job Description:
Your Role:
- Develop and execute marketing strategies to drive growth and adoption of imaging solutions in China.
- Collaborate with global business teams to define local marketing plans and ensure alignment with business objectives.
- Lead local marketing teams to execute professional marketing activation and ensure effective communication with healthcare professionals.
- Develop and execute training programs to ensure sales force effectiveness and equip them with the latest clinical evidence.
- Drive professional recommendations of the Philips brand within professional channels through the development and execution of marketing strategies and 24-month marketing plans.
- Contribute to the business P&L by supporting sales teams in professional channels.
- Work in large markets where professional channels are significant or require substantial development.
Your Team:
You will report to the Business Leader and work closely with upstream marketing, central marketing, product sales, and other teams. You will lead a team of marketing professionals in China and be based in Beijing or Shanghai.
You're the Right Fit if:
- You have a Bachelor's degree and 10+ years of experience in the healthcare industry.
- You have experience in marketing technology, healthcare, or medtech products or solutions, clinical/professional marketing, or sales within professional channels.
- You have complete knowledge and understanding of marketing processes.
- You have experience working in a business with complex market/channel structures and professional channels that require significant development.
- You are adept at senior stakeholder management and can work effectively in a matrix organization.
- You have excellent communication and influencing skills, both oral and written in English.
About Philips:
We are a health technology company that believes every human matters. We strive to make quality healthcare accessible to everyone. Join us to do the work of your life and help the lives of others.
Learn more about our company culture and values:
• Discover our mission and vision.
• Learn more about our commitment to diversity and inclusion.
• Explore our career opportunities and find the right fit for you.
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