EC Marketing Strategist

4 weeks ago


Shanghai, Shanghai, China Ferrero Full time

About Ferrero:

Ferrero is a family-owned company with a truly progressive and global outlook. We have iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise.

Our global reach is represented in more than 50 countries, with products sold in over 170. The Ferrero Group is loved by generations worldwide, thanks to 38,767 dedicated employees who celebrate quality and care.

The Role:

Develop and execute Quick Commerce marketing strategies to enhance brand equity and meet sales, profit, and market share targets. Collaborate with the Marketing and Sales teams to create channel-specific guidelines and develop insights for Quick Commerce platforms.

Main Responsibilities:

  1. Develop Quick Commerce channel strategy and content
  2. Campaigns and Promotion Activities
  3. E-commerce data analysis and insights

Requirements:

  • Experience in Customer/Shopper marketing
  • Knowledge of Marketing Tools
  • E-market & O2O platforms knowledge

Key Skills:

  1. Strong data-based analytical skills
  2. Proactive, dynamic, responsible, and able to work under pressure
  3. Project control experience
  4. Strategic influence skill
  5. Fluent in oral and written English


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