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Senior Brand Communications Manager

2 months ago

Shanghai, Shanghai, China Adidas Full time
Job Description

This role plays a pivotal part in driving the growth of adidas Sportswear as the leading sportswear brand. The successful candidate will be responsible for developing and executing a comprehensive brand equity creation strategy, focusing on narrative creation, consumer insights, and asset development. This will involve integrating into IMC campaigns to deliver impactful results in the market.

The ideal candidate will work closely with internal stakeholders and external agencies to drive brand objectives and accelerate adidas Sportswear brand momentum. Key responsibilities include:

Key Responsibilities
  • Utilize market, industry, and consumer data to identify opportunities for brand development.
  • Monitor market trends and collaborate with the internal research team to add value to brand and communications strategies.
  • Develop fully integrated marketing campaigns across ATL, BTL, and PR channels to ensure maximum impact and alignment with brand objectives.
  • Lead large-scale brand campaigns and x-function campaign assets, working with both global and local agencies.
  • Formulate and communicate strategies with cross-functional teams and external agencies to ensure best-in-class execution.
  • Work closely with business units to deliver transparency and ensure synergy.
  • Collaborate with the global communications team to maintain consistency with global guidelines and routine communication flow.
  • Communicate with the GCA team (HK/TW) for key marketing updates and maintain routine communication flow.
  • Work with the brand PR team to communicate direction from an integrated perspective.
  • Plan and manage marketing working budgets under the finance rolling forecast guideline.
  • Proactively manage agencies and vendors with corporate compliance guidelines.
  • Engage with brand partners, including strategic partners and key customers.
Key Criteria
  • Education in business, marketing, communications, public relations, journalism, or related disciplines. Overseas education background is preferred.
  • Demonstrate strong storytelling capabilities from ideation to articulation.
  • 8-10 years of proven experience in marketing, PR, or media communication, with at least 3 years in a managerial position.
  • Candidates with strong agency backgrounds, particularly in strategic planning or planning roles, and client-side experience will be prioritized.
  • Demonstrated experience in fashion retail, luxury, lifestyle, or MNC will be an asset.
  • Passion for the fashion industry and brand, with a demonstrated good sense of fashion and trend.
  • Result/KPI-oriented and proactive.
  • Able to handle stress from timelines and working scope.
  • Attention to details and sensitive to finance data.
Communication
  • Possess strong communication skills, with excellent command of English, on top of Chinese-Mandarin.
  • Good presenter and able to present in high-stake meetings with a bilingual approach.
Critical Thinking
  • Demonstrate critical thinking ability, identifying critical issues with reason, logic, judgment, and data to evaluate alternatives and recommend solutions.
  • Out-of-the-box/forward thinking, sensitive to new trends, and able to translate to meaningful new ideas, forms, methods, interpretations, etc.