Senior Research Analyst

1 month ago


Guangzhou, Guangdong, China NielsenIQ Full time
Job Description

As a Senior Research Analyst on our Consumer & Marketing Insights Team, you will play a key role in maintaining a client service orientation by managing day-to-day administration of client service / sales activities and coordinating on analysis and reporting of assigned research projects.

Responsibilities:
  • Conduct qualitative research projects from end to end, handling full responsibility of client interface.
  • Independently conduct IDIs (In-Depth Interviews) and FGDs (Focus Group Discussions) across different cities and regions.
  • Work closely with the quantitative research team for report generation.
  • Review and verify the output of junior team members and provide advice and coaching.
  • Be directly accountable for work conducted for nominated clients in terms of proposals, analysis, reports, and quality checks.
  • Assist in activities in conjunction with Director/Associate Director in terms of proposal and credential presentations.

Qualifications:
  • Bachelor's or above degree.
  • At least years of qualitative research experience, with a sophisticated IDIs and FGDs moderator.
  • Both English & Mandarin fluency would be excellent.
  • Strong logical mindset with the ability to reach insight to the core.
  • Excellent attention to detail and strong written and verbal communication skills.
  • Strong relationship builder with excellent storytelling abilities.
  • Mix traditional and new research methods as needed.

About NielsenIQ
NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, NielsenIQ delivers the Full View.

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