Market Insights Analyst

2 months ago


Shanghai, Shanghai, China Siegel+Gale Full time

Business Strategy Specialist

Siegel+Gale is a worldwide brand strategy, design, and experience agency. By merging empirical data, intuition, and creativity, we harmonize science with artistry, unlocking the potential of simplicity to assist organizations in achieving their utmost capabilities.

Our Vision

Within each of our locations, you will discover the fundamental elements of our success: Individuals who have discovered their calling. Teams that are motivated to collaborate. A diverse array of thinkers, dreamers, and creators who embody both creativity and strategic insight. At Siegel+Gale, you will encounter a continuous stream of new experiences as you engage in work that resonates with individuals globally—and you will do so in an environment that fosters your growth.

As a Business Strategy Specialist at Siegel+Gale, your responsibilities will include:


• Executing and consolidating both quantitative and qualitative research through competitive assessments, analysis of customer and industry trends, stakeholder interviews, field observations, customer journey mapping, and persona creation.


• Integrating insights to formulate brand strategies for Fortune clients, encompassing positioning, portfolio strategy, architecture, messaging, experience design, and beyond.


• Collaborating with various teams, from research to design, experience, naming, and communication, to actualize strategies.


• Supporting strategy team members with a meticulous approach to research and content acquisition, while also contributing to insight generation and creative brainstorming.

You would be an excellent match for this role if you possess:


• A strong enthusiasm for cultivating and contributing to our culture.


• Relevant internship or work experience (preferred).


• Exceptional decision-making abilities and the capacity to exercise discretion.


• Proven quantitative skills, with a capacity and interest in developing and comprehending brand strategy.


• Outstanding written and verbal communication skills.


• A keen interest in thorough research and the ability to connect insights.


• A passion for brand experiences and an interest in both digital and physical experience design.


• Demonstrated creative problem-solving skills.


• The ability to think across various disciplines, industries, cultures, and scenarios.


• A knack for simplification.


• Digital proficiency.

Siegel+Gale is committed to promoting the principles of equal employment opportunity to all applicants and employees. Consequently, Siegel+Gale does not discriminate based on race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and employment conditions.

Please apply online at


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