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Director of Marketing Communications
1 month ago
Job Summary
The Director of Marketing Communications is responsible for the strategic planning, direction, and execution of all marketing communications activities, with a focus on public relations and brand reputation. This role plays a critical part in enhancing the prestigious image of Marriott International and contributing to the company's revenue growth.
Candidate Profile
Education and Experience
Required:
• Bachelor's degree in Marketing, Communications, or a related field; 4 years of experience in sales and marketing, guest services, front desk, or a related professional area.
OR
• Master's degree in Marketing, Communications, or a related field; 2 years of experience in sales and marketing or a related professional area.
Core Work Activities
Managing Marketing Communications Activities
• Develops and implements an annual marketing communications plan, aligning with the company's marketing strategy and budget.
• Oversees the development of marketing materials, including press releases, media kits, and advertising campaigns.
• Collaborates with the advertising agency to create and execute effective marketing campaigns.
• Monitors and analyzes marketing performance metrics to inform future marketing strategies.
Managing Public Relations Activities
• Serves as the primary spokesperson for Marriott International, responding to media inquiries and requests.
• Develops and maintains relationships with key media contacts, securing press coverage and promoting the company's brand.
• Coordinates and executes press events, product launches, and other public relations activities.
Managing Advertising Activities
• Works closely with the advertising agency to develop and execute effective advertising campaigns.
• Oversees the creation and distribution of marketing materials, including print and digital ads.
• Analyzes advertising performance metrics to inform future marketing strategies.
Managing Direct Marketing Activities
• Develops and implements direct marketing campaigns, leveraging data and analytics to drive results.
• Oversees the creation and distribution of direct marketing materials, including email campaigns and mailers.
• Analyzes direct marketing performance metrics to inform future marketing strategies.
Marriott International is an Equal Opportunity Employer
We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
