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Social Media Manager for Orveda

2 months ago

Shanghai, Shanghai, China Coty Full time
Global Job Template

Social Media & Influence Marketing Manager for Orveda

This is a unique role with a genuine opportunity to make an impact.

Responsibilities
  • Lead, align and execute social media strategy from planning to execution, in compliance with corporate brand communication goals and guidelines.
  • Lead the Influencer Marketing tactics for each marketing campaign, lead the creation of Influencer marketing brief for each campaign with social agencies.
  • Manage brand-owned social platforms WeChat, Weibo, Red, Douyin with the help of social agencies.
  • Regularly monitor social media trends, market insights, explore new social media platforms, social listening tools, and competitor information acquisition.
  • Weekly and monthly social platform review with readership and social followers growth.
  • Solid knowledge regarding social measurements and industry benchmark.
  • Strong copywriting capability to lead social agencies for social articles drafting and proofreading.
  • Maintain an in-house influencer pool for skincare brands.
  • Fully understand China KOL/KOC landscape across all social platforms, being able to come up with KOL/KOC strategy.
  • Evaluate, select, and manage KOL/KOC with social agencies.
  • Build solid and trackable social KOL/KOC measurement standard to ensure the success of influencer marketing for the whole group.
  • Source, identify, and build sustainable partnerships with paid social platforms, KOL, and brand advocates in a holistic social marketing management.
  • Work cross-internal stakeholders and external agencies to ensure campaign plan alignment, execution quality, and on-time delivery.
  • Deeply understand the detailed tactics of KOL management, be able to drive traffic to online/offline sales touchpoints through social/KOL activities, and to evaluate the effectiveness with measurable KPIs.
Working for Coty

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.

At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

We are proud to be an equal opportunities employer.

We do not discriminate against any candidate or employee and strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self.

Join us in making over the world of beauty.