Ophthalmic Surgical Consultant

Role Overview:

CN20 Alcon (China) Ophthalmic Product Co. Ltd Company is seeking a highly skilled and experienced Ophthalmic Surgical Consultant to join our team.

Main Responsibilities:

• Attainment of overall Vitreoretinal sales and market share objectives at the country level:
• Assist in the upskilling of VMs/SEMs on VitRet, AVS products & commercial selling skills.
• Assist in the development of VMs/SEMs to be Consultants in the long run to develop and maintain the deep surgical retina expertise in the country.
• Continuously be in close collaboration with sales managers for the alignment of the needs of VMs/SEMs and target accounts selection.
• Work with VMs/SEMs to define strategic target accounts/customers and account specific goals, including gauge upgrades, cutting speed upgrades, increasing penetration of advanced consumables to drive increase of overall procedural value and better patient outcomes.
• Work with targeted accounts/customers: Drive demand creation for advanced Alcon vitreoretinal & Alcon Vision System products, Defend Alcon's VitRet & Vision System business, and convert competitive business to Alcon in coordination with VMs/SEMs. Enhancement experience of AVS accounts.
• Act like a go-to-person for VMs/SEMs in case of critical competitive threats/challenges in strategic accounts and when there is a need for deep VitRet expertise.
• Close collaboration with country/regional training teams to be a part of the VitRet & AVS trainings as subject-matter-expert to bring up-to-date clinical experience.
• Key Opinion Leader (KOL) & Local Opinion Leader (LOL) development, product education and optimization for advanced Alcon vitreoretinal products:
• Establish sustainable relationship with KOLs and LOLs as an expert resource for advanced Alcon VitRet & AVS products.
• Foster KOL/LOL advocacy for Alcon's current and future surgical retina portfolio across the country to protect and grow current business and to prepare launch of next generation device.
• Work with sales and marketing to assess abilities and areas for improvement of current and future KOLs/LOLs, then create and execute plan to enhance their abilities and usefulness as a KOL for advanced Alcon vitreoretinal products.
• Introduce new products and influence surgical techniques to align KOL activities with marketing messages.
• Convince competitive KOLs to speak for Alcon through outstanding value demonstration of Alcon ́s VitRet & AVS portfolio.
• Drive HCP education initiatives specific for VitRet like Constellation User Meetings and Grieshaber Facility visits.
• Strategic execution support for marketing:
• Continuously be in close collaboration with VitRet marketing for strategic and messaging alignment.
• Function as the voice from within the OR to marketing including competitive trend communication and what works well and what should be improved.
• Assist in the execution of the marketing plans - be the champion and ensure message alignment with KOLs & LOLs.
• Drive vitreoretinal consumables upgrade strategy in line with country marketing guidance and priorities.
• Assist marketing in effective deployment of marketing and value tools to drive competitive selling and secure our existing business.
• Conduct new product evaluations with KOLs/LOLs as per marketing directions.
• Perform post-market evaluations as directed.

Requirements:

• 5+ years of experience in eye care equipment (phacoemulsification devices, ophthalmic visualization devices) sales or training, with market experience preferred.
• Ability to accept long-term travel, with a minimum of 75% surgical follow-up rate.
• Professional business English skills.

What We Offer:

• Competitive performance-based salary, as well as short-term and long-term incentives.
• Flexible benefits package: travel card, dental card, reading card, etc.
• Commercial insurance: health insurance, medical insurance, risk insurance, etc.
• Annual physical examination: employee annual physical examination, family physical examination card, etc.
• Employee retention plan.

Career Development:

• At Alcon, career development is a comprehensive process that enables you to acquire the necessary skills, qualifications, and experience to achieve your career aspirations.
• Alcon will provide you with a meaningful career journey, our position setting includes sales functions, marketing functions, technical and professional support functions, and academic and other functions. Here, you can fully unleash your potential and help more people see a brilliant sight.
• Alcon has a comprehensive good eye care product advantage and brand advantage, market prospects are wide, and products continue to innovate, with good technical advantages and academic advantages.
• Alcon has a systematic perfect training system, healthy team working atmosphere.