Brand Strategist

4 weeks ago


Xu Hui Qu, China dentsu Full time
Job Title: Social Planner

The purpose of this role is to work under the direction of a planner or strategist to execute research asks and uncover insights to fuel the strategy process.

Key Responsibilities:
  • Develops and refines the skill sets foundational to the brand strategy discipline; data discovery, consumer research, cultural analysis, brand strategy, brief writing, development of creative work and the evaluation of its effectiveness.
  • Shows the ability to consistently execute in the analysis, conception and execution of projects designed to deliver insights about the brand and the target.
  • Serves as a source of data and analysis on brand and consumer issues.
  • Develops collaborative relationships within the agency and partners.
  • Shows initiative and tenacity in attacking assignments.
  • Demonstrates and fosters a collaborative work environment in which ideas flourish.

This role requires a strong understanding of consumer behavior, cultural trends, and brand strategy principles. The ideal candidate will be able to analyze complex data sets, develop compelling insights, and communicate effectively with stakeholders.



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