Senior Product Marketing Specialist for Business Solutions
2 weeks ago
About Lenovo Business and Summary
IDG Commercial Product Marketing is responsible for developing positioning and messaging for the broad portfolio of business products under the Think sub-brand.
This role will work with product business units and collaborate with the Product Marketing team to create content in support of individual products and whole One Lenovo solutions.
Key Responsibilities:
- Create compelling product positioning and messaging that resonates with customers, understanding their needs and pain points.
- Determine how products integrate with other Commercial devices and services to form complete One Lenovo solutions, enhancing customer value proposition.
- Manage the creation of product and sales enablement materials, including visual assets, presentations, and other supporting content for product teams, Geo marketing leadership, and Sales.
- Develop product content for campaigns, verticals, PR/Comms, analysts, events, and training, ensuring consistency and accuracy.
Requirements and Qualifications
- Education: Bachelor's degree or equivalent.
- Skills: Strong communications and presentation skills, analytical ability to translate technology into customer benefits, flexibility to work across products and functions.
- Experience: Minimum 2 years in product marketing in technology and/or tech services industries, with experience working in a global company with multiple stakeholders across various business functions.
Work Arrangements and Locations
- Hybrid remote/onsite model, allowing for flexibility and collaboration.
- Additional locations: China - Beijing - Beijing.
Estimated Salary Range: $80,000 - $110,000 per annum, based on industry standards and location considerations.
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