New Channel BD Head, K&B China

3 days ago

Shanghai, Shanghai, China Kohler Co. Full time

BASIC FUNCTION
负责拓展新业务销售渠道,探索电子商务平台、社交媒体购物等新型销售渠道,开拓线上线下市场,增加销售渠道多样性, 实现新业务渠道的高效拓展和销售业绩增长。
SPECIFIC RESPONSIBLITIES

  • 渠道开发与拓展
  • 调研并挖掘潜在的新业务渠道资源,如:电商平台等,制定渠道开发策略。
  • 负责新渠道的洽谈、合作签约及初期搭建,推动渠道快速落地并形成销售能力。
  • 分析各渠道特性与目标用户匹配度,优化渠道布局,拓展市场覆盖范围。
  • 销售目标与运营管理
  • 根据公司整体销售计划,制定所负责渠道的销售目标、分解任务并推动达成。
  • 监控渠道销售数据,分析销售动态,及时调整销售策略,解决销售过程中的问题。
  • 协调内部资源(如产品、供应链、市场等),保障渠道货源供应、活动执行及用户服务。
  • 客户关系维护
  • 维护与现有新业务渠道合作伙伴的良好关系,定期沟通,处理合作中的需求与纠纷。
  • 挖掘现有渠道的销售潜力,推动深度合作(如定制产品、联合营销等),提升合作粘性。
  • 市场与竞品分析
  • 跟踪新业务行业趋势、竞品动态及渠道政策变化,为渠道策略调整提供依据。
  • 结合市场反馈,向公司提出产品优化、定价调整或营销活动的建议。
  • 团队协作与汇报
  • 与市场部协作策划渠道专属营销活动,提升品牌在渠道内的曝光与销量。
  • 定期向管理层汇报渠道开发进度、销售数据及存在的问题,提交分析报告。

Skills/Requirements
*EDUCATIONANDEXPERIENCE REQUIREMENTS*

  • 本科及以上学历,市场营销、工商管理或相关领域专业背景优先;
  • 至少 5 年以上消费品相关行业渠道开发经验, 较强的市场洞察力和渠道拓展能力,能挖掘潜在合作资源,制定渠道开发策略;
  • 具备出色的市场分析能力和创新思维,能够准确识别市场机会和挑战;
  • 数据分析能力:能通过销售数据、渠道数据等分析渠道表现,优化渠道策略。

Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us
It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact Kohler Co. is an equal opportunity/affirmative action employer.

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