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Marketing Communications Specialist

2 weeks ago

Shanghai, Shanghai, China Corning Incorporated Full time CN¥90,000 - CN¥120,000 per year

Role Purpose
Works with a communications team to support the deployment of communications strategies and corresponding tactics that facilitate understanding by the company's diverse stakeholders of Corning's business priorities and key messages. Serves as a liaison to internal and external clients and cross functional groups and contributes in a variety of content development, project management, and process ownership areas.

Key Responsibilities

  • Provides support for the design and execution of strategic communications programs that enhance Corning's reputation and support the company's annual operating priorities
  • Provides support for initiatives with business divisions, staff groups, and corporate programs to ensure effective and integrated communications
  • Develops skillsets in various areas, including but not limited to media relations, brand management, social media, and content management
  • Keeps abreast of key business developments, innovation initiatives, and general trends to support communications strategies
  • Works as assigned with business and functional stakeholders to assess the needs of customers
  • Develops understanding of the corporation as well as a broad range of financial, technical, cultural, and industry trend information for reference and use in communications materials
  • Ensures accurate and consistent communication by following established processes and implementing best practices
  • Establishes meaningful metrics to track and measure engagement, sentiment, etc., and then analyzes that data to make meaningful recommendations and generate data reports for management
  • Develops collateral material pertaining to corporate information and product offerings, including product information sheets, Q&A documents, brochures, presentations, videos, web content, and other publications
  • Archives communication collateral to enable consistency of communications and provide a library of material to draw upon
  • Coordinates participation in internal and external exhibitions and events by working with various stakeholders to prepare materials and track event costs

Experiences/Education - Required

  • Bachelor's degree in communications, marketing, journalism, public relations, or a related field
  • A minimum of 1-3 years of relevant experience
  • Familiarity with Microsoft Office
  • Experience or willingness to learn new tools, e.g., Google Analytics, web content management systems, and social media content management systems
  • Experience or willingness to learn Adobe design programs
  • Experience with online and social media platforms or willingness to learn
  • Experience working with the English language
  • Digital fluency
  • Desire to work with agencies and vendors

Experiences/Education - Desired

  • Graduate-level education in a related field
  • Global awareness
  • Foreign language skills