辉瑞制药-市场平台负责人-gebu-上海

ROLE RESPONSIBILITIES:

• Lead GE marketing platform strategy development and alignment, responsible for the establishment of ecosystem with innovative and strategic platforms and activities to continuously integrate and optimize cross-portfolio synergy.
• Establish necessary professional relationships with government authority and external contacts, and cultivate external opinion leader relationship.
• Responsible for cooperating with internal and external institutions, academic and innovative platforms to support hospital improve diagnostic capability to higher level, e.g., optimize AMS/VBP management.
• Work closely and keep same page with cross TA marketing platforms, leverage "Thousand County" policy to re-positioning Pfizer's strategic partner role in county pharma market.
• Develop recommendations for portfolio prioritization and investment. Leverage and influence various stakeholders and ensure successful team deliverables.
• Define, design, launch and drive oncology patient solution and diagnosis activities across multiple focus areas and serve as an active member to engagement related key stakeholders both internally and externally.
• Establish platforms at country level to fully align with GE BU strategy to drive oncology patient solution and diagnosis activities in targeting hospitals.
• Support market research program in terms of patient journey, patient insight, etc.
• Ensure that customer and patient insights as well as market issues relating to diagnosis are well understood and processed into the local business plans.
• Drive execution and lead implementation of key marketing platform tactics.
• Lead cross department and cross TAs platform activity implementation as planned. Lead & partner with cross functional teams of Sales, Marketing Platform, Marketing, Market Access etc. colleagues to ensure the efficiency of the platform activity implementation improve continually.

Qualifications

• Bachelor's Degree is required, Master degree or MBA is preferred;
• Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical manicuring related majors is preferred;
• 10+ years of marketing, strategy, business planning experience, 6+ years working experience in Pharmaceutical industry;
• Knowledge of Marketing Mix principles, business acumen and marketing execution is must-have;
• Proven track record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics.
• Demonstrated strong analytical skills, including capabilities for uncovering deep customer insights, and acting upon customer needs.
• Demonstrated success in independently developing, executing, and measuring complex marketing programs.
• Demonstrated strong commitment to integrity & compliance.
• Preferred demonstrated initiative, strong strategic and leadership skills;
• Track record of working collaboratively across functions;
• Project management experience is required;
• Fluent in written and spoken English is required;
• Advanced Microsoft Office capabilities, particularly Excel, PowerPoint and Word are must-have.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Bus Dev & Strategic Planning