Regional Marketing Director – APAC

Job Description
GENERIC INFORMATION ON THE FUNCTION
Job Title: Operational Marketing Director APAC

Division: Advanced Materials

Location: Shanghai

Reports to: Vice President, APAC

Department: Marketing

DIMENSION OF THE JOB
This individual will serve as a subject matter expert for operational and tactical marketing (4Ps) and ensure product portfolio is aligned with specific markets and the registration and compliance of all SKUs. This position will gather information and provide guidance and recommendations for Sales, TS, Supply Chain and Operations. This individual will also maintain regular communication with customers to get acquainted with their needs and challenges and suggest potential solutions through the effective use of our product portfolio. He or she will be responsible for managing promotion and upgrading new media channels to ensure more effective communications with our customers.

Key Accountabilities
Marketing Strategy

• Provide market insight on competitive analysis, value chain positioning and customer segmentation to support strategic growth initiatives with Strategic Marketing
• Facilitate macroeconomic index and market segment assumption through integrated business planning (IBP process) process
• Collaborate Strategic Marketing and global functional teams on 5-year plan development
• Take key responsibility on 0-2 years segmental marketing strategy development and set governance on the execution with regional leadership team
• Able to assess the market potential based on the sales opportunities to replicate the success growth stories to broader markets
• Collaborate with sales and BD team on growth pipeline building

Innovation Commercialization

• Drive regional commercialization of innovative projects, measure commercialization ratio and drive for improvement; govern project selection and progression; drive project management improvement
• Authorize the introduction of new products / SKUs via NPI process, ensure market launch efficiently and well aligned with Global team
• Coordinate go-to-market activities by collaborating with commercial, R&D, TS/PD, supply chain and operation team

Product Portfolio

• Maximize gross margin by product portfolio management, ensure product life cycle paired with market trend, global strategy and ensure portfolio compliance (e.g., ITC, REACH registration, labeling, etc.)
• Work closely with purchasing to understand cost evolution, push for cost improvement; work closely with sales and supply chain on portfolio structure optimization in terms of cost, profit and inventory holding
• Redirect resources to capitalize on emerging opportunities with regional commercial teams
• Harvest profits while planning discontinuation.

Pricing

• Lead regional pricing strategy together with global pricing team, to ensure pricing fit into business strategy and market competitiveness
• Take agile responding to changeable market in conjunction with commercial team and 360 strategy execution leaders
• Work on pricing battle with commercial team and track pricing performance
• Work with global pricing function to lift regional pricing level from operational pricing to strategical pricing
• Ensure the regional pricing process efficiency and effectiveness

Promotion and
C
ommunication

• Manage promotional activities with communication team including digital, web, webinars, exhibitions, launches, media etc
• Support commercial team in major promotional activities including product qualification

Key Requirements
Education

• Bachelor's/Master's degree in Science/Engineering or any business discipline is preferred

Experiences

• Minimum of 10+ years of B2B marketing experience in a leadership role in marketing, product management, or managing projects is required

Know-how/skills

• A strong understanding of marketing, sales and financial concepts. Extensive knowledge of the specialty chemical industry and some of the downstream markets. Ability to inspire, focus and coach a geographically dispersed and multicultural team.
• Able to use AI tool to improve market intelligence

KEY COMPETENCIES

• Cross-functional Collaboration- deliver effective outcomes with internal stakeholders, global functional teams and customers
• Managing Resources - ensuring resources are optimally utilized
• Situational Influencing - deliver effective outcomes with customers and with other functions
• Industry-specific Skill- identify opportunities in emerging markets and translate customer value proposition from complex chemical properties
• Risk Management- deal with ambiguity and rapidly changing circumstance (e.g., geopolitical factors)
• Leadership-build strong teams, with a focus on capability development.