China Community Marketing Manager

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

The China Community Marketing Manager at Vuori is the strategic lead for community engagement and retail marketing initiatives across China. As a key member of Vuori's Asia Marketing team, you will be a community connector at heart who will drive Vuori's brand presence through online and offline community efforts by establishing and leading impactful partnerships, engaging events, relationships with studio and fitness instructors, and local activations. You will be responsible for leading all community marketing efforts across the region, collaborating closely with retail teams, agency partners, and cross-functional departments like creative, merchandise, planning, PR, influencer and more. You can execute flawless programing that connects with Vuori's target audience in the China market.

The China Community Marketing Manager will be part of the China local marketing team. Report into China marketing director and partnering closely with global retail marketing teams.

What you'll get to do:

Own, develop and lead Vuori's China community marketing strategy, aligning with global brand strategy and regional market needs to increase brand awareness and build an authentic community in the region.

• Create and manage China's Community Marketing calendar—ensuring it includes a balance of in-store events, strong partnerships, and in-community activations that drive traffic to retail stores, increases engagement both online and offline and drives sales across the retail channels
• Foster relationships in the China fitness community—establishing new and nurturing current relationships with fitness instructors, local gyms and studios, and like-minded brands to grow Vuori's brand presence in China
• Plan, lead, and execute all key community events including ACTV Club IRLs, new store openings, pop-ups, and collaborative activations. Serve as the on-the-ground lead and brand representative at community and retail events.
• Build and manage all strategic partnerships and relationships as it relates to retail marketing and community, including but not limited to KOLs/KOCs, fitness instructors, local studios, and like-minded brands.
• Lead and track all product seeding for the community in China, including seeding for the V1 Community, V1 Leaders, partners, instructors, studios, and more to drive brand awareness and word of mouth marketing
• Manage local agency partners and vendors to ensure on-brand execution of events, marketing campaigns and activations
• Execute and oversee V1 Community and V1 Leader Program in China, ensuring it aligns with global strategy, KPIs and brand standards.
• Lead Vuori's WeChat community mini program, ensuring all community events and recaps are accurately portrayed to the online community through messaging, imagery and promotions
• Work collaboratively with internal and external content teams to ensure Vuori community initiatives and activations are captured and distributed across Vuori's digital and social marketing channels
• Partner with cross functional teams like the retail store teams, mall partners, the global team, and agencies to plan and execute retail activations, in-store promotions, in-store marketing moments, marketing collateral and more to enhance in-store experience
• Lead China retail marketing moments in store—organizing marketing collateral, signage, video moments, and more
• Maintain a pulse on China's fitness, community, retail, and lifestyle trends to identify relevant opportunities for Vuori to reach new customers and activate in meaningful ways
• Serve as primary representative for all China-based community and retail marketing business needs to ensure smooth communication, alignment and execution in China for global team
• Lead all retail marketing a community reporting for the China marketing, sharing key insights and metrics on a monthly, quarterly, annually and when needed to global team
• Ensure China retail stores have tools, trainings, and guidance for all retail marketing and community needs

Qualifications

Who you are:

• Fluent in English and Chinese
• Willingness to frequently travel to events, fitness classes, retail locations and more
• At least 6 years of marketing, community building, and/or brand event experience
• Preferred candidates with existing relationship with local partners
• Preferred experience working with international brands in retail, lifestyle and fitness
• Enjoys attending a variety of fitness classes and connecting with peers
• Comfortable conversing with peers and customers about Vuori
• Flexible schedule to meet with Vuori team located on the US (time-zone differences), and attend community events in store and offsite
• Extremely organized and detail oriented
• Excellent verbal and written communication skills, ability to communicate effectively across teams
• Comfortable working in a fast pace and high growth environment
• Ability to multitask, coordinate deadlines and implement necessary feedback
• Fosters great relationships by putting people first, communicating with honesty and
• kindness and allows others to do the same
• Has an entrepreneurial nature and knows how and when to innovate to get great results

Additional Information

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.