Experiential/Event Marketing Manager, China

Job Description
Fanatics Collectibles is expanding into the China market and is looking for a Manager of Events Marketing to help build our regional brand and community engagement from the ground up. This role will play a central part in planning, executing, and scaling major brand activations, collector events, and card shows in China.

Reporting to the Head of Marketing, China (with dotted-line collaboration to the Global Experiences team), this position will be instrumental in shaping the local collector ecosystem through culturally resonant and brand-building experiences. It's an opportunity for a passionate event marketer to establish Fanatics Collectibles as a premier name in sports and entertainment fandom within China. This is a full time role, in the designated office 5 days per week.

Key Responsibilities
End-to-End Event Management:

• Lead the planning and execution of key regional events including brand activations, card shows, partner summits, retail experiences, and collector community engagements.
• Manage events from concept through execution — including creative development, logistics, partner alignment, and on-site delivery.

Strategic Activation Planning

• Develop localized strategies that ladder up to global brand goals while speaking to Chinese consumer preferences and fan culture.
• Support first-to-market activations, integrating content, digital, and commerce where appropriate to enhance reach and ROI.

Cross-functional & Partner Collaboration

• Work closely with global teams, regional marketing, partnerships, and merchandising to integrate events into broader go-to-market plans.
• Liaise with key external stakeholders including local sports leagues, entertainment IPs, influencers, venues, production vendors, and media partners.

Show Presence & Collector Community Building

• Spearhead Fanatics Collectibles' presence at regional card shows and collector expos (e.g., in Beijing, Guangzhou, or Shanghai), acting as lead point of contact for pre-, during-, and post-event operations.
• Champion the creation of authentic and immersive experiences for both new and seasoned collectors.

Budget & Vendor Oversight

• Own budgeting, vendor sourcing, and contract negotiations for all regional events.
• Ensure deliverables are high-quality, brand-aligned, and executed on time and within scope.

Post-Event Analysis

• Produce comprehensive post-event recaps with insights on KPIs, brand impact, customer engagement, and recommendations for improvement.

Required Skills And Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in experiential marketing or event management, preferably within a consumer, sports, entertainment, or lifestyle brand in China.
• Proven experience executing large-scale events and activations from scratch in China.
• Deep understanding of the Chinese event landscape, including key platforms, logistics, consumer expectations, and regional nuances.
• Strong project management skills, attention to detail, and vendor/partner negotiation capabilities.
• Passion for fandom culture — especially in sports, collectibles, or entertainment verticals — is highly desirable.
• Fluent in Mandarin Chinese and English; able to work across global and local teams.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Subject to applicable laws, Fanatics Collectibles may choose to run a background check.
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