Managing Director, China

3 days ago


Shanghai, Shanghai, China Chloé Full time

MAIN PURPOSE
The Managing Director China is responsible for the development and performance of Chloé in China. In line with Chloé's global strategy, the successful candidate will accelerate business growth, brand visibility and desirability, build a strong retail driven culture and attract and develop local clientele.

She/He is the Maison's ambassador and represents Chloé with clients, partners and press. She/he will build a winning team and organization and partner efficiently with Maison headquarter and Richemont local support functions.

How You Will Make An Impact

  • Commercial

Determine appropriate strategies for the sales & distribution of Chloé in China in line with the Maison's global strategy

Ensure maison is gaining market share and identify new opportunities to pursue brand elevation strategy

Create the annual and seasonal sales plan with full accountability for reaching its objectives across all channels

Establish KPI's and targets for the retail, wholesale and e-commerce

Develop a strong client portfolio and ensure highest level of service

Ensure Maison standards and policies are respected

Monitor and take actions in response to competitive activity

  • Client

Set in line with headquarters a solid client strategy for each level of the client pyramid:

Explorer, through recruitment of new clients

Repeaters define strong clienteling campaign and develop appointment culture to build forever Chloe clients,

VIC recruit and curate this crucial segment to be 30% of the total business

  • Marketing & Communication

Definition of the communication strategy and supervision of its operational implementation

Develop a solid client activation and retail animation program in line with defined budget and resources

Ensure proper visual merchandising guidelines' implementation as per brand guidelines

Representation of the brand during press, PR and events

  • Merchandising

Build solid buying strategy in collaboration with the HQ team and in line with market needs

Keep sell through efficiency top of mind and bet on business potential

  • HR

Participate in recruiting, hiring, onboarding and developing team members for long term success and positive contribution to the Maison development

Conduct annual appraisals, set quantitative & qualitative KPIs

Demonstrate leadership and grow people engagement

Define development plans

  • Finance

Directly responsible for the local brand P&L

Prepare seasonal and annual budgets and forecast according to brand and Richemont guidelines

Prepare updates as needed and keep brand appraised of sales in the region and significant

market trends

Accountable for the A/R follow-up and clearance

Manage retail leases and retail operating costs

About You
Education: Master's degree in management or business administration

Required experience: 10 years in the luxury fashion industry; P&L responsibility in a retail and omnichannel environment

Skills
Deep understanding of the Chinese market

Entrepreneurial and client oriented, capability to identify business opportunities

Strategic mindset capable of initiating and leading transformation

Caring and demanding leader

Excellent communication skills and use to work in a matrix organisation

Strong fashion flair, affinity for luxury

Languages: Chinese and English. French is appreciated



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