Manager, MarTech Solutions

6 days ago

Beijing, Beijing, China Resmed Full time CN¥900,000 - CN¥1,200,000 per year

The primary role of MarTech Platform Specialist, China is leveraging technology to drive marketing effectiveness, improve customer experiences, and achieve business goals. Key deliverables include working with senior stakeholders to develop strategies and programs that build the relevance and value of the ResMed brand to its customers and constituencies. Ensuring the delivery of on-time and on-budget programs for new platform launches and ongoing maintenance of existing MarTech platforms. This contributes to improved operational efficiency, cost savings, regulatory compliance, and better decision-making capabilities across the organization.

Responsibilities:

  • Stay up to date with industry trends and best practices to ensure the platform remains competitive
  • Create and maintain documentation related to platform processes, procedures, and guidelines
  • Set guiding principles and facilitate assessment of platforms by understanding business objectives and feature requirements in collaboration with various stakeholders as well as infosec, privacy, legal and regulatory teams.
  • Develop a comprehensive martech strategy and roadmap aligned with business objectives, leveraging market trends and competitor activity insights.
  • Continuously improving the performance of these platforms to enhance marketing campaigns, customer engagement, and overall efficiency. This may involve customization of workflows, automation rules, reporting dashboards, and integrations to meet specific business needs.
  • Analyze platform data to identify trends, patterns, and areas for improvement
  • Monitor and troubleshoot platform issues, escalating as needed to technical support or development teams
  • Assist in the development and execution of roadmap for digital asset management, workflow management, marketing productivity tools.
  • Provide training and support to internal and external stakeholders on platform usage and best practices
  • Prepare and deliver executive platform reviews, presenting performance, key metrics, and plans.
  • Automation and scripting for platform management tasks.

Skills:

  • 7+ years of experience in platform management, with technical background.
  • Excellent problem-solving skills and ability to troubleshoot technical issues.
  • Ability to analyze platform data & performance to suggest & plan enhancements.
  • Excellent communication, problem-solving & collaboration skills.
  • Demonstrate the ability to identify and implement emerging technologies.
  • Must have hands on experience evaluating, assessing, onboarding & managing enterprise level platforms such as CMS, CDP, CRM, DAM, Marketing Automation, CDM etc.
  • Experience working in a highly regulated industry is a plus

Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now

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