App User Acquisition and Monetization Specialist, Global Partnerships

7 days ago

Beijing, Beijing, China Google Full time CN¥120,000 - CN¥240,000 per year
Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience with partners on overall relationship management or agreement making, business development or client/partner management.
Preferred qualifications:
  • Experience with user acquisition, ROAS optimization, app analytics platforms (e.g., Firebase, Google Analytics), Mobile Measurement Partner (MMP) and ad business generation.
  • Understanding of mobile app analytics, cohort analysis, and key performance indicators (KPIs) such as ROAS, LTV, etc.
  • Excellent communication and presentation skills, with the ability to convey complex technical concepts to both business and technical audiences.
  • Ability to manage complex, cross-functional projects and stakeholders (e.g., Sales, Product Management, Engineering).
  • Ability to communicate in Vietnamese, Mandarin or other APAC language fluently to support client relationship management.
About the job:

The mission of the Global Partnership Sellside Monetization team is to fund the world's information by enabling digital platforms, properties and content creators. We maximize the business publishers get from their ad inventory, and connect them to demand in a way that is safe for users and advertisers. We foster sustainable partnerships that deliver economic value to key partners and Google, while protecting our shared ecosystem and Google's reputation.

Responsibilities:
  • Identify and engage with high-potential AdMob partners to analyze and optimize their user acquisition and monetization strategies.
  • Lead strategic consulting sessions and deep-dive analyses to troubleshoot UA performance gaps, shifting the measurement focus from Average Revenue Per User (ARPU) to a holistic ROAS framework.
  • Serve as a subject matter expert on the UA-Mediation link, guiding developers on how to best leverage their first-party data from AdMob and Firebase to inform their campaign strategies across Google and third-party ad networks.
  • Drive the commercialization and adoption of new product solutions, such as the server-side ROAS integration, by advocating their benefits and guiding partners through implementation.
  • Act as a key liaison between partners and internal Product Management teams, collecting and structuring market feedback to influence the product roadmap for UA optimization tools.

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