Lead Product Line Manager GC Express Lane Apparel

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

As the pace of the Global consumer is rapidly changing all around the world, the Nike Express Lane looks to create inspiring product closer to the consumer. Deepening consumer connection and operating with speed, the GC (Greater China) Express Lane team looks to serve consumers with speed and specificity with a focus on the Key Cities of Shanghai & Beijing.

Who We Are Looking For
We're looking for a strategic, consumer-obsessed, and results-oriented Lead, Apparel Product Line Manager to drive Nike's apparel product strategy for the Greater China (GC) marketplace. This role is pivotal in accelerating product creation timelines and delivering inspiring, locally relevant apparel that resonates deeply with GC consumers.

You bring a sharp eye for product, a pulse on style and trend, and a deep understanding of color, graphics, materials, and trims. You are passionate about storytelling through apparel and know how to translate cultural insights and consumer behaviors into compelling product briefs and assortments.

You are authentic, curious, and courageous—energized by the unknown and driven by purpose. You thrive in a collaborative environment, value diverse perspectives, and lead with integrity, transparency, and empathy. You actively foster inclusion and trust, and you're committed to growing yourself while positively influencing those around you.

What You Will Work On
Product Line Strategy & Planning

• Develop and execute seasonal product briefs aligned with Nike's brand vision and GC business goals.
• Lead the product creation process from concept to commercialization, ensuring consumer relevance and business impact.
• Partner closely with Design, Merchandising, and Product Development to deliver compelling, trend-right assortments.

Consumer & Market Insights

• Leverage consumer insights, market trends, and retail feedback to inform product decisions.
• Monitor competitive activity and identify opportunities to drive innovation and differentiation in the GC market.

Cross-Functional Leadership

• Collaborate with global and GC teams to ensure alignment and integration of GC-specific needs into global product strategies.
• Influence and guide internal stakeholders through clear communication, storytelling, and strategic thinking.

Performance & Business Impact

• Own key product metrics including revenue, margin, and sell-through.
• Continuously optimize the product portfolio based on performance data and consumer feedback.
• Focus on color, graphics, materials, and trims—delivering fast, fresh, and relevant product to market.

What You Bring

• Bachelor's degree in Business, Marketing, Fashion, or related field; MBA preferred.
• 8+ years of experience in apparel product management, merchandising, or category strategy.
• Proven ability to translate consumer insights into innovative and commercially successful product solutions.
• Deep understanding of apparel creation, product storytelling, and trend forecasting.
• Exceptional product eye and style sensibility.
• Strong analytical skills and commercial acumen.
• Excellent communication, collaboration, and leadership capabilities.
• Passion for sport, innovation, and the Nike brand.
• Effective verbal and written communication skills, including presentation development.
• Impeccable attention to detail and ability to manage timelines and deliverables.