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Director Sports Marketing, Team China

7 hours ago

Shanghai, Shanghai, China adidas Full time

Purpose & Overall Relevance For The Organization

  • This role plays an instrumental part in the way the brand is portrayed and leveraged in association with our Team China partners within the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of adidas as the leading Global Sports Brand.
  • The international Coordinator will be the key person within the local adidas organization to drive business for all Team China licensed merchandise and return on investment for the adidas Brand.
  • Key driver and implementer of the brand marketing plans for Team China on a local level.
  • To optimize and leverage the relationship between adidas and Team China partners, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as the top in China.
  • Creation and implementation of a mutually agreed local strategic partner plan (based on the global plan) that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI's (qualitative and quantitative)
  • Drive and coordinate the adidas marketing process on a local level towards optimizing the activation of the association.

Key Responsibilities

  • Lead Team China team as local dedicated adidas contact, and main local relationship manager for Team China partners.
  • Lead Team China team on annual strategic planning for Athletes / Partners within the China market.
  • Ensure full alignment with all relevant functions and departments on a Global and Local level including but not limited to: local entities and sales forces, business units, and all other relevant stakeholders.
  • Ensure proper implementation of the Global Brand Partnership Strategy in the local market and use of contractual rights, such as seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
  • Responsible for the effective application / implementation of contractual rights granted on the local level.
  • Develop a mid / long term strategic business plan in the local market in close cooperation with the Global Partner Directors / Senior Managers that provides all business functions / adidas network with tangible set direction from which to activate and commercialize the association on a local level.

  • Drive, steer and implement seasonal local marketing plans for the partners which deliver towards the overall strategic plan in partnership with key business functions, including

  • Drive Commercial / Product Marketing Strategy products including local B2B.

  • Driving the Brand Partnership Strategy in close alignment with Global and Local Brand Communications

  • Drive, challenge and develop the partner business against predefined global / local Net Sales targets, as assigned within the Strategic Marketing plan.

  • Constant tracking and analysis of Team China business, working with key business functions on contingency plans as required.
  • Lead Team China team effectively manage and implement the budgets.
  • Ensure premium service while global SPSP Partners are in China (tours, local extensions, etc.)
  • Work with both Global and China organizations to align to wider SBP documents.

Key Relationships

  • adidas Brand Comms GCA
  • adidas Global SPSP functions
  • BB on–site offices/representatives/agencies

Knowledge, Skills And Abilities
The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards basketball. Additional the individual must possess / be:

  • Resolute and a good problem solver
  • Strong project management skills
  • Fluent in English and Chinese
  • Strong market and industry awareness
  • Good negotiation skills
  • Good Interpersonal skills
  • Driven to succeed and deliver against expectations

KPI's

  • Net Sales/Profitability
  • SKU Efficiency
  • Marketing Budget Application (ROI)
  • Realization of contractual rights
  • Sets team and individual objectives, guidelines to develop functional & social skills of direct reports. Measure performance

Requisite Education And Experience / Minimum Qualifications

  • University degree in business / marketing
  • Strong connection with Team China associations or China national heroes
  • Minimum 12 years' experience working in Marketing, preferably with some experience in Sports Marketing and/or Strategic Planning.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.