Senior Integrated Media and Digital Communication Strategy Manager

4 days ago

Shanghai, Shanghai, China CHANEL Full time $150,000 - $300,000 per year

Job Purpose
As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.

CONSUMERS

  • To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions.

INTERNAL TEAMS

  • Collaborate with pr & business team, be a trusted partner to achieve the objectives together;
  • Key contributor to the POE integrations.

MEDIA MARKET

  • On top of the evolving media trends and define the implications for the house;
  • Test and Learn new approach to enhance media efficiency and innovations.

What you can bring to the team

  • Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred);
  • Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications;
  • Good communication, organization, analytics skills, in spoken and written Chinese and English language;
  • Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred;
  • In-house side: Strategic media planning experience for multiple product lines is preferred;
  • Luxury brand media experience is preferred;
  • Mainland China working experience is a must.

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