新媒体运营实习生

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.

Job Description

工作职责:
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负责协助品牌负责人定期更新各外部社交媒体账号内容,通过优化内容提升账号流量与话题活跃度;同时分析竞品内容策略及相关数据,动态调整创作方向以确保品牌账号优质内容持续输出;需熟练掌握主流社交平台的内容创建规则与工具,高质量完成视频、图文等内容创作并打造热点话题;此外还需结合业务需求,设计并制作公司内部信息平台的发布内容。

一、内容创作与素材管理

1. 内容辅助创作与审核:协助完成图文、视频等内容的撰写、素材搜集与发布前审核,确保风格统一、规避违规风险。
2. 素材库管理:建立并维护分类素材库,定期更新与清理,确保素材快速检索与时效性。

二、平台日常运营与互动维护

1. 账号日常运营:负责新媒体平台内容发布、排版优化、时间管理等日常更新维护。
2. 用户互动与活动支持:及时回复评论私信,收集反馈,协助执行平台活动。
3. 社群运营维护:协助企微社群的日常互动、用户引导与社群管理。

三、用户数据统计与运营支持

1. 用户数据与反馈管理:协助统计用户增长、互动数据,收集并整理用户反馈。
2. 数据统计与分析:每周/月统计各平台核心数据,协助分析内容效果并提出优化建议。
3. 团队协作支持:完成文案排版、视频剪辑、竞品监测等辅助性运营工作。

Qualifications

任职要求:

1. 每周线下工作3天,其余时间可安排线上,稳定实习6个月以上
2. 掌握微信公众号、小红书的基础操作
3. 会用 Canva(可画)制作简单海报、图文封面
4. 擅长使用135编辑器、秀米等工具做手机端的精美排版​
5. 能熟练使用 Premiere Pro (PR)、Final Cut 、剪映等剪辑软件​

Additional Information

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

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JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.​

Take the next step in your career together with us. The journey starts here.​