Gaming Category Marketing Head, GCN

1 week ago


Shanghai, Shanghai, China Logitech Full time CN¥120,000 - CN¥240,000 per year

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you'll need for success at Logitech. In this role you will:

• Owns the 4P's based on GCN Regional strategy and goals

• Category P&L, goals, strategy, priority, performance

• Marketing budget for the category

• Expert for category business, competition, consumers' needs and behaviors


• Point of contact for RCM and sales team

•Product:
–What product to launch in which channel

•Price:
–What channel margin to offer in each channel based on MSRP and SM% requirement

•Placement
–Which channel/customers to launch

•Promotion:
–Marketing activities for category/products
–Marketing priorities for the category–Training for the category

Your Skills:
For consideration, you must bring the following skills and behaviors:
- 8+ years of international experience in FMCG, consumer electronics, and/or brand/marketing management consulting.
- Gamer is a big plus
- Follow closely on E-sports hot topics and events
- Experience with full marketing mix, developing marketing plans and 360 campaign
- Experience in developing a brand, strategy recommendations and successfully growing a product line
- Passion for consumers' needs and business dynamics In-depth experience in understanding customer preferences, attitudes and other factors that influence marketing plan and campaign
- Excellent communication and presentation skills with the ability to influence brand strategy across the organization, is required.

- Ideal candidate has proven leadership skills to create strong internal/external relationships, while being a global team player.
- Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical.

- Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making.
- Organizational savvy to understand how to get things done in a matrix organization
- Team player – great communicator
- Self-management skills and self-started attitude highly valued
- English fluent verbally and written is a must, other language is a nice to have
- Bachelor's degree with strong academic performance, MBA is a plus.

#LI-LC1 /LP /51SH

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at for assistance and we will get back to you as soon as possible.



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