Senior Dara Analyst Manager

6 days ago

Shanghai, Shanghai, China Artefact Full time

About The Role

Key Areas of Responsibility

Measurement Framework & Business Impact Analysis:

  • Design and refine measurement frameworks for sales and marketing initiatives across Media, CRM, E-commerce, RGM, and other business domains.
  • Develop attribution models and KPI benchmarks to measure the impact of campaigns and business initiatives.

Strategic Data Leadership

  • Develop and execute consumer data strategies that integrate CDP, ONEID, and analytics platforms to support scalable marketing use cases.
  • Translate business objectives into data requirements, segmentation models, and measurement frameworks.
  • Identify and pilot AI/ML opportunities to enhance consumer insight and decision-making.

Advanced Analytics & Insight Generation

  • Lead end-to-end analytical projects—from KPI definition and segmentation to insight synthesis and performance reporting.
  • Deliver cross-channel attribution analysis, ROI measurement, and consumer behavior insights to inform marketing strategy.
  • Establish test-and-learn agendas and benchmarking practices to foster a culture of continuous optimization.

Data Productization & Engineering Oversight

  • Design and maintain scalable, governed data pipelines supporting CRM, CDP, and paid media platforms.
  • Develop reusable data products and dashboards that enable self-service analytics and real-time decisioning.
  • Implement best practices for data quality, documentation, and reproducibility across all consumer data assets.

Competences & Skills

  • Bachelor's or Master's degree in Data Science, Statistics, Engineering, Marketing Analytics, or a related field.
  • 8+ years of hands-on experience in consumer data management, CDP implementation, CRM analytics, or marketing technology.
  • Strong proficiency in SQL, Python, and data visualization tools (e.g., Tableau, Power BI).
  • Proven track record of designing and delivering analytics projects with business impact.
  • Experience with data pipeline development, ETL/ELT processes, and cloud data environments (e.g., AWS, GCP, Snowflake).
  • Excellent stakeholder management and ability to communicate complex concepts clearly.
  • Experience designing integrated data frameworks that connect CDP outputs to media activation or CRM personalization.
  • Knowledge of advanced analytics techniques such as trend modeling, clustering, lift analysis, or predictive analytics.
  • Familiarity with tag management systems (e.g., Tealium, Segment) and digital marketing platforms.
  • Strategic thinker with a talent for data storytelling and influencing marketing strategy.

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