Manager, Gaming Marketing

Company: Qualcomm ChinaJob Area:Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > MarketingGeneral Summary:The Manager in Gaming Marketing will develop and execute marketing plans based on business objectives and strategies for our gaming related features and products. Key Responsibilities:- Monitor the China gaming industry and conduct gaming market research to identify trends, customer needs, and competitive landscape.- Develop gaming marketing strategy and tactics, manage gaming budget under strategy.- Plan gaming and eSports marketing activities/campaigns (like ChinaJoy, KPL), across various marketing channels and touchpoints to achieve better outcomes.- Plan and execute the strategic alliance with key partners to raise awareness in China gaming ecosystem.- Build and maintain strong relationships with key partners in the gaming ecosystem, such as Tencent, NetEase, MiHoyo, papergames, Seasun, Epic games and etc., to foster collaboration opportunities.- Collaborate with cross-functional teams to ensure cohesive marketing efforts.- Work closely with gaming studios/esports leagues/KOCs/OEMs to support relevant campaigns.- Monitor and evaluate gaming campaigns, control project budget, and develop wrap-up reports.- Support procurement, compliance, and legal processes.Preferred Qualifications:- 8~10 years of marketing or related work experience, with gaming and esports experience preferred.- Proven track record of successful integrated marketing campaigns and strategies.- Strong Project management skill.- Strong analytical skills and ability to interpret data to drive decision-making.- Excellent communication and collaboration skills.- Proficiency in digital marketing tools and platforms.- Passion for gaming and a deep understanding of the gaming community.- Good command of English and ability to prioritize and perform multiple tasks in a timely manner.Desired Skills:- Creative thinking, can-do spirit, and problem-solving abilities.- Experience with influencer marketing and community management.- Knowledge of global gaming markets and cultural nuances.- Ability to work in a fast-paced, dynamic environment.Minimum Qualifications:• Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience. ORAssociate's degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience. ORHigh school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience.*Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience. Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail disability- or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.If you would like more information about this role, please contact Qualcomm Careers.