迪卡侬电商运营主管--上海

工作职责
PPosition Overview
As a Senior Digital Sport Leader, you will act as the entrepreneur of your assigned domain, securing operational basics of DtC channel, owning business accountability and spearheading long-term growth strategy.

Fundamental Responsibilities
1, Leadership of Business Planning
-Develop and execute a yearly business plan based upon consumer insights(Sell to whom), build portfolio strategy with insights of sports users and knowledge of sports offers(What to sell), to identify owned platform whitespace opportunities and synthesize commercial animation together with merchandising and commercial team(How to sell);

2, Business Intelligence & Commercial Agility
-Monitor emerging sport trends, macroeconomic factors, and DTC platform innovations, translating insights into actionable category pivots.
-Analyze business results in weekly basics to react on sales trends with concrete and effective action plans. Adjust assortments and resources to capitalize on demand spikes;
-Organize and join online commercial events(national/online shopping carnivals) including seasonal products proposal, campaign page design and related content preparation.

3, Overview of Fundamental Operation
-Ensure operational basics for assigned domains with accurate product information while enriching product content to increase conversion rates.
-Collaborate with traffic and commercial leaders to secure both private and public traffic resources of the hero products, and maximize their exposure.
-Drive organic search dominance through product label management and semantic search strategy tailored to sports enthusiasts' intention.
-Provide accurate and update in real time the demand for hero product supply, ensure stock availability for essential products;

Specific Focused Responsibility
This role focuses on end-to-end store setup, content planning, live streaming execution, data analysis, and cross-functional collaboration to enhance Decathlon's brand presence and revenue within the WeChat ecosystem. Primary mission is to develop and implement a live streaming strategy aligned with product launches, seasonal campaigns, and brand events, coordinating with hosts/influencers to conduct engaging live streams showcasing Decathlon products and brand values.

任职要求
-Store leader with 5+ years retail experience;
-Proved understanding of live streaming business;
-Influence without authority with cross functional team;
-Sports lover with the obsession of the sports industry;
-Fluency in English, comfortable in an English working environment;
-At ease with IT Technologies & architecture;

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