Brand Director, Water Portfolio

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

December 12, 2025

Shift:

Job Description Summary:

As Brand Director of Water Portfolio, you will be responsible to drive growth strategy for Regional and Local Water Portfolio across Greater China&Mongolia Operation Unit (GC&M OU), including ChunYue, Ice Dew, and Smartwater, to deliver overall brands vision, business objectives & financial targets.

In partnership with GC&M teams, Global Hydration team and the bottlers, you will deliver high-quality marketing experiences in the OU in the most effective and efficient way and ensure consistent brand voice across marketing platforms​.

With your challenger mindset and your strong expertise in marketing and innovation, you will have the unique opportunity to drive 'beverages for life' vision stronger across the OU to become the NO.1 NARTD company.

What You'll Do for Us

• Lead the development of annual Water Portfolio growth strategies and business plans in order to deliver overall brands vision, business objectives & financial targets.

• Build a stronger NETWORKING organization to deliver high quality plans.

• Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way

• Work closely with the Global Hydration network to ensure local market dynamics are reflected in global strategy. Provide input to Global teams on key marketing decisions (e.g., Global brand innovations, assets).

• With a true global enterprise mindset, identify best practices from other OUs and translate marketing collateral as per local needs.

• ​Lead or implement and localize potential global charter

• Provides creative leads and IMX teams with leadership, clear direction/prioritization, effective resource allocation to achieve the business goals. Ensure consistent brand voice across marketing platforms

• Ensure outstanding in market execution of plans across OU, in partnership with Front-Line & C&CL

Qualifications & Requirements

• Bachelor Degree. Preferable Business/Commerce with Marketing Major 

• At least 10 years of general marketing and sales experience working on big and/or global brands 

• Proven track record of leading complex projects with multiple stakeholders

• Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development 

• Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious.

• Fluent verbal and written English 

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Apply an Enterprise Mindset, Brand Growth Strategy & Architecture, Brand Strategy, Business Insights, Channels Strategy, Influence Across the Network, Innovation, Leadership, Marketing Campaigns, Marketing Insights, Market Segmentation, Performance Marketing, Portfolio Growth Strategy, Product Commercialization, Thrive in Ambiguity

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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