新媒体运营

该职位来源于猎聘 1 Manage / maintain / operate (cooperate with the implementation of social media operation company) several topic accounts of vibram China on several social media platforms: wechat / Weibo / Tiktok, xiaohongshu, Zhihu, etc 管理/维护/运营(与配合执行社交媒体运营公司) Vibram中国公司在几个社交媒体平台上的几个话题账号:微信/ 微博/ 抖音、小红书、知乎等 2 Content planning, editing and publishing: 内容规划,收集编辑整理发布: 3 Vibram global social media content translate and editing, local content creation, including brand, product, race, sports class activities, selling promotion ... 4 Vibram国际内容引进与本地原创内容,包括品牌,产品,赛事与课程活动,促销等信息等 5 Integrate with different kind of high quality content provider (fans, runner, trainer, blogger, brand, 3rd party social ID, agency ... ) setup flexible partnership, for high quality contents for Vibram social IDs 与各类优质内容供应者(粉丝,跑者,教练,写手,合作品牌账号,微营销公司…)建立灵活合作方式,整合各账号的优质内容 6 Develop yearly plan, and monthly calendar according to MKT plan of Vibram brand, sole and finished goods. 配合整体Vibram品牌,鞋底,五指鞋等产品年度市场计划,制定年度、月度社交媒体内容规划 7 Content planning & interactive activities内容策划&互动活动: 8 Plan for different group of followers. And different social platforms. 面向不同人群:跑步人群,健身人群,户外,鞋底粉丝互动提供针对性互动话题。以及不同社交媒体平台用户:微信粉丝群,微信公众号粉丝,微博粉丝,FB粉丝等。 9 Sole interaction topics: Enhance partnership with more international brands from different categories to enrich Vibram product scale and expand follower scale. 鞋底话题互动:加强与更多不同类别高品质国际鞋品合作品牌(潮鞋,休闲,军用等)互动,以扩大Vibram粉丝阵营与产品吸引力 10 Make specific plan of interaction with topic, mechanism, prize, execution schedule.

Including big soial event (monthly), and small interaction(weekly, daily). Execute regularly. 制定具体互动形式,规则,奖励,实施时间的计划并按计划执行。包括大型互动(配合市场部大型活动或重要话题)与小型互动(每周,每日互动话题等等)。 11 Publishing/ Spreading 内容/活动传播扩散: 12 KOL/ sponsor athletes/ active followers sharing 意见博主/ 赞助运动员/ 活跃用户粉丝扩散 13 Third party media (social media or websites, apps) free, paid or resource replacement cooperation negotiation, media communication plan formulation Control the content and maximize the communication effect

第三方媒体(社交媒体或网站, APP)免费、付费或资源置换合作洽谈,媒体传播计划制定 、内容把控及最大化传播效果 14 Partnership organization, brand, media, joint promotion 合作机构,品牌,媒体,互推,联合扩散 15 Maintenance 社交账号维护: 16 Page framework and function improvement, new trend and technology application 页面架构功能完善,新趋势与技术应用 17 Follower message ontime answering, and look for professional answers from the Vibram internal resources. 留言及时回复与寻求公司内部专业解答 18 Keep track of feedback, questions, needs and interests from consumers, and share promptly with the relevant department for instant actions accordingly.

留意,收集消费者对本品牌,产品,及行业的反馈,需求,关注点,及时传达给市场/销售/生产/质量等相关部门,以便公司采取及时行动 19 Knowledge Accumulation 知识积累: 20 Continue to strengthen the awareness of target groups and fans: runners, fitness people, cross-country runners, and other soles fans. 不断加强对目标人群与粉丝人群的认知:跑步人群,健身人群,越野跑人群等,其他鞋底粉丝人群。 21 Continue to strengthen the packaging and secondary dissemination of the company's brand, product information, headquarters and local event information, athlete resources and other available topics. 不断加强对公司品牌,产品资讯,总部与本地活动资讯,运动员资源等可用话题的包装整理与二次传播。 22 Keep enhancing understanding to the latest trend of the sports and outdoor industry and community. Keep track of the leading brands and leading social Ids APPs content and way of communication. 不断加强对本地行业与社群最新热门话题认知,了解行业领导品牌以及独立第三方公众号,APP内容与呈现趋势。 其他信息