Director, Asia Marketing, Consumer Audio

A Career at HARMAN Lifestyle
We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development.
• Create pitch-perfect, cutting-edge technology that elevates the listening experience.

About The Role
The Director, Asia Marketing is responsible for leading the strategic direction and execution of all marketing and GTM initiatives across Asia, which includes China, Japan, India and APAC regions.

This leader will drive a "one marketing function", single brand vision, and operational oversight to a diverse set of markets and cultures. This role has direct accountability for marketing outcomes across Product Marketing, Brand Engagement, Go-to-Market strategy and Digital & Shopper Marketing.

Operating at the forefront of our commercial strategy, the successful individual plays a central role in influencing business unit marketing decisions and maximizing consumer engagement across all channels. As a vital part of Harman's Marketing team, the Director Asia Marketing is charged with shaping market presence, delivering business growth, and reinforcing Harman's leadership position in audio.

What You Will Do

• Provide senior leadership and strategic direction to Marketing teams in India, Japan, China and APAC. Ensuring unification of Regional and Global strategy while tailoring initiatives to regional market dynamics.
• Cultivate a culture of collaboration, sharing best practices and deepening integration of Asian teams with global marketing counterparts. Champion a common belief system and marketing values, enhancing cohesion and purpose between local, regional and global marketing organizations.
• Partner closely with Regional General Managers as a peer, strengthening governance over marketing budgets and initiatives to maximize ROI and short- and long-term business impact.
• Establish / expand collaboration with Harman's Global network agency across all Asian Markets, ensuring consistent brand execution, creative quality and operational efficiency.
• Ensure an optimal balance between global standardization and localization by managing upstream and downstream flow of strategic objectives. Translate into streamlined, actionable regional plans that reflect both global consistency and local relevance.
• Harmonize Marketing planning and reporting processes across Asian regions, introducing standardized tools, templates and performance metrics to quantify and continuously improve the value and impact of marketing activities.
• Define and implement region-specific go-to-market frameworks that balance global brand alignment with local relevance, enabling successful product introductions and sustained brand equity growth.
• Set the agenda for regional consumer and brand activations, overseeing key marketing initiatives across social, influencer, ambassador programs, cultural tentpoles, and immersive experiences.
• Guide the region's digital innovation roadmap, including social commerce, immersive platforms (e.g., metaverse integrations), and AI-enhanced marketing capabilities, ensuring Harman remains at the forefront of consumer engagement trends.

What You Need To Be Successful

• 15+ years of progressive experience in Marketing leadership at different regional levels including cross-functional management.
• Demonstrate proven success in managing complex, multi-market marketing transformations.
• Be deeply familiar with organizational design, change management, and integrated marketing planning processes.
• Exhibit strong financial acumen, especially in budgeting, prioritization and ROI analysis.
• Possess exceptional leadership and stakeholder management skills across cultures and geographies.
• Be a collaborative yet decisive leader who can build consensus and inspire teams through change.
• Have experience partnering with external agencies and managing vendor relationships to ensure brand consistency and creative excellence.
• Recognized for exceptional problem-solving capabilities, particularly in ambiguous, cross-functional and high-stakes business-environments.
• Operate with agility, balancing global standards with regional adaptability.
• Bring strong communication and negotiation skills with a strategic mindset and operational rigor.
• Must possess strong verbal and written English skills to effectively convey complex ideas and collaborate with diverse teams.
• Flexibility to work with colleagues in various time zones throughout the world.

Bonus Points if You Have

• Leadership experience in B2B2C or premium brand environments, especially in tech industry / consumer electronics.
• Demonstrated success in leading teams through cultural integration in fast-changing business environments.
• Executive education or certifications in Organizational Leadership or Global Management programs.
• Known for introducing structured frameworks or innovative approaches to resolve entrenched challenges and unlock enterprise value.

What Makes You Eligible

• Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
• Successfully complete a background investigation and drug screen as a condition of employment
• This role is eligible to work remotely.

What We Offer

• Flexible work environment, allowing for full-time remote work one day per week for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• "Be Brilliant" employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here
HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology
Ever since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you're ready to innovate and do work that makes a lasting impact, join our talent community today

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HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training, and competitive compensa