产品Gtm
7 days ago
工作职责:
1:市场洞察:分析产品市场机会 ,洞察行业趋势、用户需求、竞品动态;
2:需求提交:根据市场洞察结果向研发端提交需求 ,共同讨论可执行方案 ,进行产品定位规划,完善上市方案及定价;
3:上市爆量:产品亮点呈现,终端培训,上样规划,渠道制定,营销方案。
任职要求
本科及以上学历,专业不限;
行业经验:
1:3年以上头部家电或定制牌产品 GTM经验,拥有产品思维 、市场思维;
2:GTM高级经理三年,具备全产品生命周期管理能力 ;
3:成功打造现象级爆品两款 ,单品贡献率超30%;
绩效要求:1:新品销量,2:爆款打造。
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