Marketing Director

2 days ago


Jiading District Shanghai, China Haleon Full time

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

re you looking for an opportunity to develop, influence others and deliver a new innovative marketing tool to enhance brand growth? If so, this is the job for you.

As Brand Head for Centrum ,you will manage the delivery of the innovative marketing tools throughout the organization. This role will manage the conversion of brand assets and campaigns into inspiring briefing kits to increase clarity of strategy, adoption of global assets and impact of market sharing of best practices driving the accelerated brand growth.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

  • Redefine the approach to how marketing inspires their audience on brand performance.
  • Influence leadership on the adoption of the new innovative approach to the activation toolkit.
  • Partner with brand teams in the creation and deployment of the toolkits ensuring high quality and on time delivery.
  • Influence brand teams in the utilization of these toolkits to create 'break-through' amplification plans that will step-change their market performance.
  • Lead others in the identification and rapid sharing of internal and external best practice.
  • Establish and deploy a robust approach to setting relevant key performance indicators for the activation toolkit.
  • Review, analyze and evaluate success against agreed key performance indicators in the Marketing Excellence Dashboard.
  • Directly manage the Marketing Excellence Manager ensuring clear guidance, performance delivery and personal development.
  • Act as the key point of contact for interventions deployment, alignment, and clear communication.
  • Deliver formal updates, flagging potential issues, risk mitigation and timely solutions.
  • Lead Project Manager to track and report progress from programs executed.

Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

  • Bachelor's degree
  • Global and local marketing experience
  • Fast moving consumer goods and over the counter industry experience
  • Experience working in emerging markets
  • Experience with digital marketing

Preferred Qualifications:
If you have the following characteristics, it would be a plus:

  • Master's degree
  • Strategic thinker
  • Strong leadership skills
  • Experience in leading a matrix organization
  • Ability to develop others
  • Exceptional communication (written and verbal) and influencing skills

Job Posting End Date

Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates
The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.



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