Marketing Manager

5 days ago

Shanghai, Shanghai, China Jenscare Scientific Co., Ltd. Full time CN¥120,000 - CN¥240,000 per year

Key Responsibilities:

  • Act as the primary responsible person during the product commercialization phase, overseeing end-to-end management and internal-external coordination post-launch (including but not limited to collaborating with internal sales, therapy promotion, technical support, and commercial functions to ensure successful and smooth procedures, promptly feedback clinical suggestions and product quality issues, track the resolution of suggestions and issues, enhance external customer satisfaction, and organize internal-external resources to provide sales tools).
  • Collect and integrate policy trends, industry insights, clinical needs, sales data, etc., to conduct market research. Develop and implement annual marketing strategies aligned with company objectives.
  • Maintain relationships with national/regional strategic KOLs, establish and execute strategies and plans for engaging and establishing long-term collaborations with key KOLs, and monitor input-output effectiveness.
  • Develop training plans for independent physicians and proctoring physicians. Collaborate with therapy promotion function to complete training/certification programs and Center of Excellence for therapy promotion and complete regular certification.
  • Establish strategies to improve academic standing of products, including publication plans (covering but not limited to clinical trial data, real-world data, case reports), and the release/update of guidelines/expert consensus/operational standards. Lead internal-external coordination for post-market clinical research/projects.
  • Execute market conference activities (including but not limited to third-party and self-organized events), tracking the achievement of objectives and input-output effectiveness for each event.
  • Collaborate with regional sales teams to drive local sales efforts (including but not limited to joint visits) and local market activities.
  • Monitor sales performance in alignment with market promotion strategies.

Requirements

  • Bachelor's degree or above.
  • 5+ years of medical device marketing experience, with at least 2 years in the structural heart disease field.
  • Strong capabilities in market research, KOL management, academic promotion, and event execution.
  • Proficiency in data analysis tools, along with excellent communication, teamwork, and project management skills.
  • Willingness to travel.
  • Professional proficiency in English (listening, speaking, reading, and writing).

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