Programmatic Account Manager

5 days ago

Beijing, Beijing, China Start Full time

is a mobile marketing and audience platform. empowers the mobile app ecosystem and simplifies mobile marketing, audience building, and mobile monetization. 's direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel growth.

We are looking for a Programmatic Partnerships Manager to join our integral programmatic team and manage relationships with leading global mobile demand partners.

Responsibilities:

·  Manage relationships with key clients and serve as the primary point of contact for programmatic initiatives including status calls and Quarterly Business Reviews

  • Develop and implement programmatic strategies tailored to meet client KPIs.
  • Understand and work with SSPs, DSPs, and Ad Servers to optimize account performance.
  • Scale Private Marketplace Deals (PMPs) effectively while coordinating with supply and demand partners.
  • Analyze campaign metrics and provide recommendations for optimization.

·  Communicate to internal teams regarding revenue opportunities and execute them in a timely fashion

·   Analyze revenue and performance data using internal dashboards daily to ensure targets are on track and to proactively provide solutions if targets are missed or projected to be off

  • Troubleshoot and resolve campaign issues on time.
  • Maintain up-to-date knowledge of industry trends, technologies, and best practices.
Requirements
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Minimum of 2 years' experience in the programmatic advertising space, ideally with experience at a DSP or experience at Video ads .
  • In-depth knowledge of SSPs, DSPs, Ad Servers, and other programmatic platforms.
  • Strong analytical skills, with experience in interpreting and acting on performance data.
  • Exceptional communication and presentation skills.
  • Ability to manage multiple projects and clients simultaneously.
  • Proficient in Excel

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