Marketing Specialist

Who We Are
We are on a mission to make all science open, enabling the research community to develop the solutions we all need to live healthy lives on a healthy planet.

Frontiers is one of the world's largest and most impactful research publishers, dedicated to making peer-reviewed, quality-certified science openly accessible. Our articles have been viewed 4 billion times, reflecting the power of research that is open for all.

Follow the links below to learn more about our work.

What We Can Offer You
At Frontiers, our working model for new roles includes a balanced approach that fosters collaboration through regular engagement at our office hubs in key locations. While we value flexibility, we also believe that shared in-person time strengthens team culture, trust, and productivity.

We provide a range of benefits across our global locations, including but not limited to:

• 4 additional wellbeing days in addition to existing annual leave allowance
• Access to learning platforms and dedicated learning & development time
• A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
• Employees can dedicate three days each year to volunteer
• Additional benefits depending on your location (e.g. pension plan and private medical care)

Role Overview
The Marketing Specialist plays a vital role in enhancing the visibility and impact of Frontiers' flagship content and strategic projects, such as Frontiers for Young Minds, Frontiers in Science, and the Planet Prize, in the China market.

This role is responsible for planning, localizing, and executing targeted digital campaigns and outreach activities that engage researchers, educators, and the wider public. By delivering data-driven insights and adapting global strategies to local needs, the Marketing Specialist helps strengthen brand reputation and ensure alignment with both global and regional objectives.

Key Responsibilities

• Coordinate and execute marketing campaigns for Frontiers VIP Flywheel content, including Frontiers for Young Minds, Frontiers in Science, Planet Prize and other flagship programs.
• Localize global messaging and campaign materials for the Chinese academic and public landscape, in collaboration with internal teams.
• Monitor social media trends and apply insights to enhance brand relevance and visibility.
• Analyze performance metrics (e.g., reach, engagement, impact) and refine strategies to improve campaign outcomes.
• Collaborate with cross-functional teams to maintain consistent branding and messaging across all platforms.
• Organize and participate in offline events to build relationships with scholars and influencers, expanding Frontiers' presence in academic communities.

Knowledge, Skills & Experience

• 2–3 years of experience managing social media platforms and digital campaigns, with a proven track record of increasing engagement and visibility.
• Strong understanding of digital and social media platforms, especially in academic and scientific contexts.
• Experience in content creation and promotion for flagship projects, with the ability to tailor messaging for diverse audiences.
• Proficiency in social media management tools and basic graphic design software.
• Analytical skills to track, report, and optimize campaign performance using key digital marketing metrics.
• Excellent written and verbal communication skills in English and Chinese.
• Creative mindset with the ability to generate compelling content ideas around science and education.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Experience in the publishing industry is highly preferred, particularly in roles involving digital content and community engagement.

Apply now
Please click the 'apply' button on this page and submit your application in English.

Please inform us if you require any special accommodations to participate fully in our recruitment experience. You can contact us at for any additional support.

Equal opportunity statement
Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.