Marketing Manager

5 days ago

Shanghai, Shanghai, China Human Pharmaceutical Business Full time CN¥1,200,000 - CN¥1,500,000 per year

About Human Pharmaceutical Business 
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.

Basic purpose of the job

  • Design & execute tactical pre-launch planning and marketing plan, promotional mix, hospital programs, KOL & patient activities in the target market
  • Lead Marketing A&P planning, monitoring & controlling
  • Build marketing & cycle planning SOP and approval system
  • Manage agency for promotional materials and activities implementation
  • Develop customized KOL, hospital & patient programs

Responsibilities:

  • Deep analysis the market and Develop business strategies to support ongoing growth of the business
  • Collaboration: Strong engage cross function teams including HQ, RA, medical affairs, market access, supply chain, channel solution etc. to successfully navigate the internal and external environments to support brand launch successfully and deliver value to our customers
  • Market Research and insight: Understand and quickly adapt changes of regulations, market competitors and consumer behaviors. Developing and Executing product/market strategies rapidly responding to market and competitive changes
  • Key Stakeholder Management: Establish and reinforce professional relationship with internal and external partners; Establish and sustain close relationship with national KOLs in related specialties by understanding and provide solutions of the unmet needs of clients
  • Managing Marketing Campaigns: Oversees the execution of marketing campaigns. This involves coordinating with other teams, managing timelines and budgets, and ensuring that the campaigns achieve their objectives.
  • Ensure all business activities complying with compliance and legal requirement and ethical standards. Manage the cost within the budget

Required Capabilities (Skills, Experience, Competencies)

  • Bachelor degree and above
  • At least 6 year marketing working experience of pharmaceutical industry, experience in hepatology and gastroenterology related therapeutic area is preferred
  • Good knowhow on market development to improve diagnosis / treatment / class choice, new product launch experience preferred
  • High ability of communication; strong influencing, negotiation and working collaboratively in cross-functional teams
  • Customer oriented and strong winning spirit
  • Good command of English speaking and writing is required
  • Adaption to frequent business trips

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