Senior Manager, Ecommerce Merchandising

Requirements
Description & Requirements
Who we are
lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

A Day In The Life

• Create and manage the China Ecommerce team's merchandising strategy for all product categories.
• Responsible for the successful assortment, that guarantees growth and delivers sales, gross margin and inventory productivity goals of Ecommerce channel.
• Responsible for strategic assortment planning, determining locally relevant assortments and being a competitive market expert for China Ecommerce channel.
• Responsible for delivering China Ecommerce financial targets by successfully managing the product lifecycle and go to market process of all product categories on all Ecommerce platforms (Tmall, JD, Wechat, Mini-Program, Douyin and etc) through effective teamwork and partnership with China Product team, fulfilment team and marketing team.

Key Responsibilities And Accountabilities

• Lead Ecommerce team's product strategy and assortment architecture based on deep understanding of different Ecommerce platforms' business model and guests' profile
• Manage and execute online merchandising and promotional calendar by channel
• Influence China Product strategy through delivering Ecommerce platform's strategic market insights and performance analysis, and identify new product opportunities to deliver business growth
• Responsible for 2 to 3 year forward looking product strategy
• Accountable for Ecommerce channel performance results and meeting financial targets & KPIs
• Drive China Ecommerce pricing architecture through collaborating with China Product team to ensure consistency across the brand
• Act as an "Ecommerce expert" for all Ecommerce channels and effectively communicate key data points, including merchandising strategies, fashion & sportswear trends, pricing and competition that supports China Product strategy
• Proactively gather, analyze and drive insights from different Ecommerce platform's knowledge and competitive landscape across platforms
• Drive the development of new features, programs and services for the online stores to optimize the overall user experience
• Act as the primary point of contact for China Product team
• Train, support and develop Ecommerce merchandising & planning team

Qualifications

• 12+ years Ecommerce merchandising / buying experience - proven merchandising and store visual design experience on online stores such as Tmall, WeChat, and JD
• 5+ years of Ecommerce related experience with strong management performance
• A high degree of comfort with data, analytics, and visual design is needed for successful candidates
• Exhibits impactful communication with peers up to SLT level
• Proven experience in high growth and diverse China market
• Understand retail mathematics and Open to Buy
• Strong analytical skills, including the ability to interpret multiple data points across numerous channels
• Proven ability to work with and lead a cross functional team
• Excellent sense of style and color trends, athletically minded
• Expert in product content marketing, especially for fitness / sports products. Strong instincts on how to present products in a manner that promotes sales. Understand components within a product page that have been proven to help answer customer questions and present products in the best light
• Ability to own the onsite testing process - including test plan development, test execution and measurement
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility
• Excellent communication skills - interpersonal, written and verbal in both English and Mandarin
• Entrepreneurship - an ability to make decisions and take calculated risks
• Previous retail visual merchandising experience is a plus

Must Haves

• A confident and persuasive presenter in both in English and Chinese
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationship.
• Entrepreneurial spirit coupled with the creativity to think outside the box
• The ability to remain composed and lead a team through any and all scenarios
• Communicate with honesty and kindness, and create the space for others to do the same
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships