Manager, Segment Strategy and Portfolio Growth

2 days ago

Hong Kong, China Prudential plc Full time CN¥600,000 - CN¥1,800,000 per year

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The ideal candidate will be responsible for developing and managing segment-specific value propositions and forging strategic partnerships to drive business growth. This role requires a deep understanding of customer segmentation, strong relationship-building skills, and a proven track record in partnership management.

Job Responsibilities

  • Identify target customer segments and opportunities for business growth.  Act as the segment owner to develop tailored value propositions and drive cross-functional collaborations to innovate on proposition, engagement tools and offers, grounded on robust segment insights

  • Conduct market research and competitive analysis to inform proposition development. Develop and implement strategic plans to drive growth within target segments.

  • Grow strategic partnerships with external value-added service providers to deepen customer engagement and enrich our propositions. Negotiate partnership agreements and manage ongoing partner relationships.

  • Work closely with strategic partners and internal stakeholders to develop and execute joint marketing and business development initiatives.

  • Monitor and analyze segment performance to measure success and identify areas for improvement.

  • Prepare and present detailed reports and recommendations to senior management.

  • Manage budgets for segment initiatives and partnership activities.

Job Requirements

  • Degree holder in Marketing/Business or related disciplines

  • Master degree in relevant disciplines will be a plus

  • 8+ years of working experience in customer strategy development, segment marketing, partnership management (preferably from financial institution)

  • A demonstrated track record of developing and executing customer propositions and segmentation development

  • Excellent negotiation and relationship-building skills.

  • Proven capability to connect customer insights and data analytics with strategies and plans

  • A collaborative leader with excellent communication skill to manage stakeholders and work with cross-functional teams

  • Excellent command of English and Chinese (written and spoken)

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

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